PURELL® Advanced Hand Sanitizer 2-in-1 Moisturizing Foam
by Purell
Trend Summary
Shows a legacy brand adapting to the "skinification" trend by offering a product focused on combating the drying effects of alcohol.
Key Features
- 2-in-1 sanitizer and moisturizer
- Foam format
- Gentle on skin
Featured In
Product Specifications
Differentiation Strategy
This product is differentiated by positioning it as a luxury skincare item that also sanitizes.
The formulation includes high-performance skincare ingredients like Hyaluronic Acid, Squalane, and Niacinamide, known for their powerful hydrating and restorative properties.
The packaging is a key differentiator, using premium materials like frosted glass and aluminum to create a chic, display-worthy object.
Offering a refillable system adds a layer of sustainability and long-term value that appeals to the premium market.
The product is presented as a "serum," a term associated with potent, concentrated skincare, justifying a higher price point.
Success Replication
This product takes the core "sanitizer + moisturizer" concept from the reference spec and elevates it to a true skincare level.
It maintains the benchmark 70% alcohol concentration for efficacy.
It builds on the "clean formula" promise by being free of parabens and phthalates and using high-quality, plant-derived ingredients.
The focus on a luxurious, non-sticky after-feel, a key feature of the reference product, is paramount.