PURELL® Advanced Hand Sanitizer 2-in-1 Moisturizing Foam

by Purell

mid-tier

Product Variations

Trend Summary

Shows a legacy brand adapting to the "skinification" trend by offering a product focused on combating the drying effects of alcohol.

Key Features

2-in-1 sanitizer and moisturizer
Foam format
Gentle on skin

Featured In

Byrdie

Allure

Vogue (Beauty Section)

Into The Gloss

Product Specifications

Form

Fine Mist Spray

Active Ingredient

Ethyl Alcohol 70% v/v

Key Inactive Ingredients

Water (Aqua), Glycerin, Camellia Sinensis (Green Tea) Leaf Extract, Eucalyptus Globulus Leaf Oil, Mentha Piperita (Peppermint) Oil, Tocopheryl Acetate (Vitamin E).

Appearance

Clear, fast-evaporating liquid mist.

Scent

Refreshing blend of Eucalyptus and Peppermint essential oils.

Key Features

Kills 99.99% of germs, quick-drying, non-sticky, enriched with Green Tea extract and Vitamin E.

Packaging Type

Spray Bottle.

Capacity (Volume)

3.4 fl oz (100 mL).

Bottle Shape

Slim, cylindrical bottle.

Bottle Material

Recycled PET (rPET) Plastic.

Pump Mechanism

Fine mist sprayer with a clear overcap.

Labeling

Modern, minimalist design with an emphasis on the botanical ingredients and scent profile.

Differentiation Strategy

The primary differentiation is the user experience, shifting from foam to a fine mist spray.

This format offers a refreshing, quick-drying application that feels light and clean.

The scent profile is changed to a distinct and invigorating "Eucalyptus & Peppermint" blend to create a unique sensory identity.

The product is positioned as a more portable, on-the-go option with a sleek, travel-friendly 3.4 fl oz bottle.

The inclusion of Green Tea extract adds a new botanical element that can be marketed for its antioxidant properties.

Success Replication

This product builds on the reference product's successful "2-in-1" concept by combining high-efficacy sanitization with tangible skincare benefits.

It maintains the 70% ethyl alcohol concentration for trusted germ-killing power.

It also retains the use of high-quality essential oils for a sophisticated fragrance and includes Vitamin E for moisturizing.

The formulation is free of harsh chemicals like parabens and phthalates, appealing to health-conscious consumers.