PURELL® Hand Sanitizer Spray
by Purell
Trend Summary
Represents Purell's entry into the sensory experience trend, offering scented options in a modern spray format.
Key Features
- Spray format
- Infused with essential oils
- Pleasant scents
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through luxurious and sustainable packaging, using a refillable, brushed aluminum bottle that positions the product as a durable lifestyle accessory.
The formulation is significantly upgraded with high-end skincare ingredients like hyaluronic acid and jojoba oil for superior hydration.
It features a complex, sophisticated fragrance derived exclusively from an essential oil blend (Bergamot, Vetiver), creating a unique and aromatic sensory experience.
The use of plant-based alcohol and a 'clean' formulation free of all synthetics targets the health-conscious luxury consumer.
Success Replication
The product is built on the core success of a highly effective (99.99% germ-kill) sanitizing formula, ensuring it delivers on the primary promise of hygiene.
It leverages the convenience of a spray application but enhances it with an ultra-fine mist for a more elegant and uniform coating.
Portability remains a key feature, with a sleek and durable design that is easy to carry.
The formula is quick-drying and non-sticky, replicating the high-performance feel that users expect from a premium product.