Keychain
Explore product themes and innovation directions
5 themes available

Collectible Critter Charms
This product directly taps into the trend of collecting miniature, cute character figures as charms. It embodies a playful and accessible form of accessorizing popular with a wide audience.

Pop Culture & Nostalgia Tokens
The gummy-like appearance and simple animal forms evoke a sense of nostalgia for childhood sweets and toys, allowing for personal expression through familiar icons.
Personalized & Artisanal Adornments
The use of unique textiles, embroidered details, and an original design gives the product a distinct, handmade, and artisanal feel, moving away from mass-produced aesthetics.

Luxury & Designer Dangles
This product serves as an accessible entry point into luxury, using premium materials and elegant design to make a fashion statement.

Functional Fashion Fobs
This is the primary theme, as the product's core identity is the merger of a stylish accessory with the practical utility of protecting and carrying a tech gadget.
Trendy Brands
Pop Mart
A leading brand in the collectible toy space, its collaboration with artist Kasing Lung for the Labubu character has made it a global sensation and a prime example of the collectible keychain trend.
Coach
The accessible luxury brand has fully embraced the trend of accessorizing bags, offering a wide range of collectible and stylish bag charms that often feature their own iconic branding or playful, oversized motifs.
Tiffany & Co.
Representing the pinnacle of the luxury keychain trend, Tiffany & Co. offers timeless and refined options in sterling silver that embody the 'quiet luxury' aesthetic.
Jellycat
Known for its incredibly soft and whimsical plush toys, Jellycat has successfully translated its designs into the luxury keychain and bag charm market, appealing to a desire for texture and playful charm.
Carhartt
This brand is a leader in the functional and rugged category, offering durable key holders that are designed for utility and built to withstand heavy use, aligning with the EDC trend.
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