Feathers Contour Plunge Bra
by Natori
Product Variations
Trend Summary
A long-standing favorite that perfectly balances everyday comfort with delicate, expressive lace detailing, making it a versatile and beautiful staple that feels both luxurious and wearable.
Key Features
- Signature 'Feathers' lace trim
- Molded mesh contour cups
- Deep plunge neckline
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved primarily through a unique design aesthetic. Instead of the 'feather' motif, this bra features a custom-designed geometric lace, offering a more modern and distinct visual identity. The product is further elevated with an upgraded modal cup lining for superior softness and comfort against the skin. The color palette moves beyond basics to include a curated selection of fashion-forward and sophisticated shades. This allows a brand to compete directly with the reference product by offering a comparable quality and fit but with a fresh, proprietary design.
Success Replication
This design replicates the key elements that made the reference product a success: the flattering plunge cut, the comfortable and shaping contour cups, and the signature use of a decorative element combined with mesh. It maintains the mesh overlay on the cups and the seamless sides, ensuring a smooth look under clothing. The fit strategy is also retained, catering to a similar body type while offering a broad size range for wider market appeal.