Fits Everybody Scoop Bralette
by Skims
Trend Summary
The epitome of 'The Comfort Revolution,' this bralette prioritizes a barely-there feel for everyday wear and lounging, becoming a foundational piece for a modern wardrobe.
Key Features
- Seamless construction
- Buttery-soft stretch fabric
- Inclusive sizing and color palette
Featured In
Product Specifications
Differentiation Strategy
The primary differentiator is a strong sustainability angle, utilizing certified recycled materials to appeal to environmentally conscious consumers. It introduces a fine-ribbed texture, offering a distinct visual and tactile experience compared to the smooth finish of the reference product. To add value and versatility, it includes optional, removable pads, catering to customers who may want a lined or slightly more shaped look.
Success Replication
This specification emulates the "second-skin" comfort of the original by using a high-quality, soft, and stretchy fabric. It keeps the trendy and versatile scoop-neck pullover silhouette that is proven to be popular for both innerwear and layering. Crucially, it replicates the highly successful inclusive sizing model by offering a full XXS to 4X range.