Orla Underwire Bra
by Dora Larsen
Trend Summary
Showcases the trend for 'Bold & Expressive Details' through its masterful use of color, while championing 'Sustainable & Conscious Choices' with its use of recycled materials.
Key Features
- Unique color-blocking design
- Made with recycled lace and tulle
- Comfortable, unpadded underwire design
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by elevating every aspect of the reference design for a luxury consumer. The silhouette is refined to a balconette style, and materials are upgraded to the highest tier, including genuine silk and authentic French Leavers lace. The color-blocking is re-imagined into a more subtle, tonal palette for a timeless appeal. Finally, embellishments are made more exquisite, with 24k gold-plated hardware and a freshwater pearl, justifying a premium price point and appealing to a connoisseur of fine lingerie.
Success Replication
This design replicates the success of the original by embracing its core tenets of complex construction and artful detail. It retains the sophisticated three-piece sheer cup that provides excellent shape and support. The principle of using multiple textures and colors is also preserved, but elevated through a more refined palette and luxurious materials. The focus on high-quality hardware and unique design features ensures it captures the same special, considered feel as the reference product.