Audacious Lipstick in 'Charlotte'

by NARS Cosmetics

premium

Trend Summary

This lipstick's deep, dramatic color is a perfect fit for the 'Vampy Deep Hues' trend, offering a sophisticated and bold look.

Key Features

Deep berry/oxblood shade
Satin finish
High-pigment

Featured In

Allure

Byrdie

Vogue (US Edition)

Harper's BAZAAR (US Edition)

Product Specifications

Color Description

Deep garnet red with multi-dimensional warm and neutral undertones.

Finish

Luminous matte (a soft matte with a subtle, lit-from-within glow).

Net Weight

0.14 oz / 4.0g.

Lipstick Case Shape

Unique, sculptural metal case (e.g., curved, faceted). Refillable design.

Lipstick Case Material

Polished or brushed heavy-weight metal.

Lipstick Case Features

High-strength, satisfying magnetic closure. Intricate brand engraving.

Lipstick Bullet Shape

Bespoke, artistically faceted bullet with a detailed embossed logo or pattern.

Lipstick Bullet Tip

Custom-angled for ergonomic application.

Texture

Weightless, serum-like glide. Melts into lips.

Coverage

Intense, single-swipe full coverage.

Scent/Flavor

No added scent or flavor.

Key Performance Features

Extended long-wear, visibly smooths and plumps lips, non-bleeding, hydrating and protective.

Key Ingredients for Effect

Proprietary Peptide Complex: To support natural collagen and visibly plump the lip contour over time. Cold-Pressed Cranberry Oil: A potent antioxidant to nourish and protect lips from environmental stressors. SPF 15: Provides sun protection.

Formulation Claims

Paraben-free, Sulfate-free, Clean formulation.

Differentiation Strategy

This product justifies a higher, luxury price point through superior, refillable packaging made of heavy-weight metal with a highly satisfying magnetic closure.

It differentiates its finish by moving beyond a simple satin-matte to a "luminous matte," offering a subtle glow that adds dimension and a more youthful appearance.

The formulation is elevated with a proprietary peptide complex and the inclusion of functional skincare benefits like SPF, creating a stronger "makeup-as-skincare" narrative.

Success Replication

This product leverages the established desire for a sophisticated, deep red lip color as its foundation.

It builds upon the success of comfortable mattes by offering an even more advanced, serum-like formula that provides intense hydration and treatment benefits.

The strategy is to create an object of desire, where the packaging and the formula work together to signify ultimate luxury and performance, much like the original Audacious line did upon its launch.