
Powermatte Lipstick
by NARS Cosmetics
Trend Summary
This entire line exemplifies the 'Comfort Matte Finishes' trend by providing a modern matte that is both high-performance and non-drying.
Key Features
- Long-lasting formula
- Comfortable matte finish
- Transfer-resistant
Featured In
Product Specifications
Differentiation Strategy
Feature a refillable and customizable case to appeal to the environmentally conscious luxury consumer.
Upgrade the formulation to a 'serum-in-a-lipstick' concept, offering tangible skincare benefits like plumping and protection.
Utilize high-end packaging materials, such as weighted metal, and a unique, artistically designed bullet shape to enhance the application experience.
Success Replication
Build on the NARS Powermatte's reputation for intense, long-lasting matte color.
Elevate the concept of a lightweight, comfortable formula by infusing it with high-performance skincare ingredients.
Evolve the sleek, slim design of the reference product into a more luxurious and sustainable refillable system.
