
Stunna Lip Paint Longwear Fluid Lip Color in 'Underdawg'
by Fenty Beauty
Trend Summary
With its deep, dramatic color, this product directly aligns with the 'Vampy Deep Hues' trend, offering a bold, long-lasting statement lip.
Key Features
- Deep burgundy shade
- Long-wearing fluid formula
- Soft-matte finish
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by offering a luminous-matte finish, which provides a soft glow that is distinct from the reference product's soft-matte.
The formulation is a serum-like lacquer infused with skincare benefits, such as hydrating and nourishing ingredients.
The packaging is elevated to a luxury level with a sculptural glass bottle and a custom-designed applicator, justifying a premium price point.
Success Replication
This product builds on the success of the reference product by offering a high-performance, long-wearing liquid lipstick with a unique and luxurious feel.
The one-stroke, high-impact color and comfortable, lightweight wear are key features that are retained.
The focus on a premium, aesthetically pleasing packaging design is also a shared element.
