LV Facettes Bag Charm & Key Holder

by Louis Vuitton

mid-tier

Product Variations

Trend Summary

A key driver of the layered and luxurious trend, offering a bold, logo-centric statement piece for high-end handbags.

Key Features

Iconic LV logo
Polished metal finish
Dual function as bag charm and key holder

Featured In

Who What Wear (US)

Vogue (US)

Hypebeast (International)

Highsnobiety (International)

Product Specifications

Material

Brass, Stainless Steel, Enamel

Color

Gold-tone, Rose Gold-tone, with accent colors (e.g., navy blue, emerald green)

Dimensions

- Total Length: 12 cm - Main Charm Width: 4 cm

Shape

- Main Charm: Custom brand monogram or a stylized initial with a faceted surface on one side. - Secondary Charm: A small, circular metal tag with a colored enamel inlay.

Features

- Primary Function: Functions as both a bag charm and a key holder. - Main Charm: Features a combination of faceted and smooth surfaces. - Attachments: Includes a custom-shaped key ring and a gate clasp. - Engravings: Brand name engraved on the gate clasp and the reverse of the main charm.

Country of Origin

Made in Vietnam or Portugal

Differentiation Strategy

Differentiation is achieved by replacing the generic luxury logo with a custom brand monogram, allowing a mid-tier brand to build its own identity. The introduction of colored enamel on the secondary charm adds a unique design element and allows for seasonal color variations. The hardware is upgraded from a standard clasp to a more secure and aesthetically pleasing gate clasp, offering a better user experience. The material quality is a step up from the value option, using brass and stainless steel to offer a better weight and finish.

Success Replication

This specification emulates the reference product's success by offering a multi-functional, high-quality accessory that feels substantial and looks premium. It retains the concept of a large, primary logo-style charm paired with a smaller, decorative secondary charm. The use of faceted surfaces on the main charm also captures the light-catching quality of the original LV design.