Sourcy
Sourcy
QR (Quick Release)

QR (Quick Release)

by WESN

premium
US

Trend Summary

A perfect example of the tactical & tough trend, using high-performance titanium and a secure quick-release function for ultimate reliability and minimalist utility.

Key Features

  • Two-piece quick-release design
  • Titanium construction
  • Lightweight and strong
  • Secure locking

Featured In

Who What Wear (US)
Vogue (US)
Hypebeast (International)
Highsnobiety (International)

Product Specifications

Material
Grade 5 Titanium and Carbon Fiber Inlay
Color/Finish
Satin Titanium with Matte Carbon Fiber, DLC (Diamond-Like Carbon) Coated Black with Gloss Carbon Fiber
Dimensions
Length: 1.6 in / 4 cm, Width: 0.6 in / 1.5 cm, Thickness: 0.18 in / 0.45 cm
Weight
0.4 oz / 10 g
Shape
Sleek, ergonomic, and slightly contoured rectangular design.
Construction
A unibody titanium frame with a precision-fit carbon fiber inlay.
Mechanism
A magnetic-assisted, spring-loaded quick-release mechanism for an exceptionally smooth and satisfying action.
Durability
Extremely strong and lightweight, leveraging the properties of titanium and carbon fiber. Tested to withstand loads exceeding 150 lbs.
Design
A high-end, minimalist aesthetic with mixed materials for a luxurious look and feel.
Attachment Points
Two integrated, low-profile attachment points designed for seamless integration with key rings or other accessories. Includes two titanium key rings.

Differentiation Strategy

This product differentiates itself by incorporating carbon fiber, creating a mixed-material aesthetic that signals luxury and high-tech performance.

The mechanism is upgraded to a magnetic-assisted, spring-loaded system, offering a superior user experience with a smoother and more tactile feel.

The unibody construction with an inlay is a more complex and refined manufacturing process than the two-piece design of the WESN QR.

The inclusion of titanium key rings further enhances the premium offering.

Success Replication

This premium product builds on the WESN QR's success by utilizing high-end materials like Grade 5 titanium, appealing to the desire for top-tier gear.

It retains the core concept of a quick and easy release mechanism, a feature highly praised in the reference product.

The minimalist and slim design philosophy is also carried over, ensuring the product is functional without being bulky.

The emphasis on lifetime durability is a key element to replicate the "buy it for life" appeal.

    QR (Quick Release) - Metal Keychain | Product Catalogs