City Flip Flop
by The Row
Trend Summary
This model exemplifies the 'Elevated Thongs & Slides' trend, taking the casual flip-flop and reimagining it with luxurious leather and a pared-back aesthetic for a sophisticated, urban look.
Key Features
- Supple leather construction
- Clean, understated design
- Minimalist silhouette
Featured In
Product Specifications
Differentiation Strategy
Introduces a distinct artisanal element with whipstitching, creating a unique visual identity that stands apart from the reference's stitched insole.
Uses high-quality cowhide instead of premium calfskin to manage costs while still offering a genuine leather product.
Manufacturing could be based in locations known for quality leatherwork but with lower costs than Italy, such as Portugal or Brazil.
The design balances the minimalist trend with a touch of bohemian craftsmanship.
Success Replication
Uses genuine leather for the upper and insole, retaining the quality and feel of a premium product.
Keeps the fashionable square toe and flatform silhouette inspired by the reference product.
Maintains a minimalist foundation, ensuring the design feels sophisticated and timeless.
Provides a durable and comfortable construction suitable for city life.