
Freja Thong Kitten Heels
by Staud
Trend Summary
The Freja sandal is a prime example of the 'Elevated Thongs & Slides' trend, merging the casual thong with a delicate kitten heel to create a chic, '90s-inspired shoe for more dressed-up occasions.
Key Features
- Heeled thong silhouette
- Low kitten heel
- Square toe
Featured In
Product Specifications
Differentiation Strategy
To differentiate, this model introduces artisanal elements like a woven leather upper, adding texture and a craft-inspired feel. It features an asymmetrical thong strap, offering a unique and modern twist on the classic silhouette. A sculptural, uniquely shaped heel is used instead of a traditional kitten heel to create a distinct point of visual interest. The product could be marketed in a rich, earthy color palette to complement the natural, woven texture.
Success Replication
This concept builds on the core success of the elevated thong silhouette, maintaining a sophisticated and minimalist feel. It utilizes genuine leather for the upper, lining, and parts of the sole to replicate the quality and comfort of the original Staud sandal. The design maintains a similar mid-range heel height that provides elevation without sacrificing walkability, a key feature of the reference product.
