Sourcy
Sourcy
Freja Thong Kitten Heels

Freja Thong Kitten Heels

by Staud

mid-tier
US

Trend Summary

The Freja sandal is a prime example of the 'Elevated Thongs & Slides' trend, merging the casual thong with a delicate kitten heel to create a chic, '90s-inspired shoe for more dressed-up occasions.

Key Features

  • Heeled thong silhouette
  • Low kitten heel
  • Square toe

Featured In

Vogue
Elle
Who What Wear
WGSN

Product Specifications

Product Type
Sandal
Style
Thong Sandal, Sculptural Heel
Silhouette
Asymmetrical thong silhouette
Upper Material
Genuine Leather (Cowhide) with woven detailing
Lining
Leather
Insole
Padded leather insole
Sole
Leather sole with a rubber heel cap
Heel Style
Sculptural, leather-wrapped mid-heel
Heel Height
55mm / 2.2 inches
Toe Shape
Open almond toe
Closure
Slip-on
Strap Style
Asymmetrical thong strap

Differentiation Strategy

To differentiate, this model introduces artisanal elements like a woven leather upper, adding texture and a craft-inspired feel. It features an asymmetrical thong strap, offering a unique and modern twist on the classic silhouette. A sculptural, uniquely shaped heel is used instead of a traditional kitten heel to create a distinct point of visual interest. The product could be marketed in a rich, earthy color palette to complement the natural, woven texture.

Success Replication

This concept builds on the core success of the elevated thong silhouette, maintaining a sophisticated and minimalist feel. It utilizes genuine leather for the upper, lining, and parts of the sole to replicate the quality and comfort of the original Staud sandal. The design maintains a similar mid-range heel height that provides elevation without sacrificing walkability, a key feature of the reference product.