Gizeh
by Birkenstock
Trend Summary
The Gizeh elevates the simple thong with its structured, ergonomic design and natural materials, embodying the 'Artisanal & Crafted' theme through its quality construction and timeless appeal.
Key Features
- Refined thong silhouette
- Signature contoured footbed
- Adjustable buckle
Featured In
Product Specifications
Differentiation Strategy
The product is constructed from a single piece of molded EVA, making it fully waterproof, washable, and significantly lighter than the cork-and-leather reference product.
Marketing focus is on utility and casual, activity-based use (e.g., beach, pool, garden, post-gym) rather than all-day fashion footwear.
Employs a distinct and more playful color strategy, utilizing bright, saturated, or even neon colors that appeal to a younger, more trend-driven consumer and differentiate from the typically earthy tones of the reference brand.
Success Replication
Retains the iconic and commercially proven T-strap thong silhouette, ensuring immediate visual familiarity for the consumer.
Mimics the concept of an anatomical footbed by incorporating contoured features like a heel cup and arch support into the mold, providing a clear comfort advantage over basic flat flip-flops.
Keeps the adjustable strap and buckle, a key functional element from the reference product that allows for a more secure and customized fit.