Original Universal
by Teva
Product Variations
Trend Summary
As a foundational sport sandal, the Original Universal is a key player in the 'Outdoor & Sporty Hybrids' trend. Its retro, utilitarian aesthetic also taps into the '90s nostalgia driving the 'Nostalgic Platforms & Jellies' theme.
Key Features
- Hook-and-loop closure
- Durable polyester webbing upper
- EVA foam footbed
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through cost-reduction to target the value-oriented segment. This involves using standard polyester webbing instead of premium recycled materials and forgoing anti-odor treatments. The midsole is a single-density EVA, simplifying the construction compared to the dual-density reference product. The outsole uses TPR, a more economical alternative to denser rubber, which also reduces weight. The product can be offered in a wide array of bright, solid colors to appeal to a younger, trend-driven demographic that prioritizes aesthetics and price over technical features.
Success Replication
This product retains the most recognizable and functional elements of the reference sandal. The core of its success lies in keeping the iconic "Universal Strapping Systemâ„¢" silhouette, which provides a secure and adjustable fit. It maintains the simple, open-toe design and the use of quick-drying webbing, ensuring it remains a practical choice for casual and water-related activities. The flat footbed and overall lightweight construction appeal to customers seeking minimalist comfort.