Z/Cloud 2
by Chaco
Product Variations
Trend Summary
Building on the classic Chaco design, the Z/Cloud 2 enhances the 'Outdoor & Sporty Hybrids' trend by prioritizing comfort without sacrificing performance, making it ideal for the 'city-to-trail' consumer.
Key Features
- Soft-layer PU footbed for extra comfort
- Toe loop for added stability
- Adjustable continuous strap system
Featured In
Product Specifications
Differentiation Strategy
This product will achieve a significantly lower price point by substituting PU for EVA and using a simpler hook-and-loop closure system.
Differentiation is achieved by simplifying the complex 360-degree strap system to a more intuitive, multi-point adjustment, broadening its appeal.
The absence of a toe loop makes it more accessible to users who find that feature uncomfortable.
A brand could offer this in a wide array of bright, solid colors and simple graphic patterns to target a younger, more budget-conscious consumer.
Success Replication
The core success of the reference product lies in its utilitarian, strappy "sport sandal" aesthetic, which is retained.
It maintains the open-toe design and adjustable straps, ensuring a secure fit suitable for light outdoor activities and casual wear.
The design continues to offer versatility, allowing the wearer to go from a casual city walk to a light trail or beach environment.
It replicates the promise of durability for its price point by using proven, cost-effective materials like nylon and EVA.