Cecilie Bahnsen x ASICS Gel-Quantum 360 VIII
by ASICS
Trend Summary
A perfect representation of 'The Rise of Hybrid Footwear,' this sneaker merges the technical, 'Gorpcore' world of ASICS with the high-fashion, couture sensibility of Cecilie Bahnsen.
Key Features
- Collaboration model
- Fuses rugged performance with feminine details
- Subtle embellishments on a technical base
Featured In
Product Specifications
Differentiation Strategy
Replaces the specific floral appliqués with unique, molded overlays in abstract, organic forms, allowing a brand to create a signature look.
Moves away from the glossy, patent-like finish to matte or iridescent textures, offering a different tactile and visual experience.
Focuses the design narrative on "sculptural tech" rather than "feminine florals," appealing to a consumer who appreciates avant-garde design without overt floral motifs.
The gel cushioning is segmented rather than full-length, providing a balanced cost-to-performance ratio suitable for the mid-tier market.
Success Replication
Keeps the advanced, technical silhouette and the layered construction of the upper, which are key to the reference product's modern look.
Retains the innovative asymmetrical lacing system, a distinct feature that signals a fashion-forward design.
The core concept of adding dimensional, couture-inspired elements is replicated, but with abstract shapes instead of flowers.
Maintains a high-performance cushioning system, ensuring the product delivers on both comfort and the tech-runner aesthetic.