Nike Cortez
by Nike
Product Variations
Trend Summary
The Cortez perfectly embodies the 'Retro Runner Revival,' offering a minimalist and timeless alternative to bulkier sneakers.
Key Features
- Classic 70s running silhouette
- Simple and aerodynamic design
- Versatile for casual wear
Featured In
Product Specifications
Differentiation Strategy
The primary differentiation is the focus on improved comfort, with a wider toe box and a more cushioned, removable PU insole.
It uses slightly upgraded materials like genuine suede and a more durable nylon to offer better quality than the value option.
The design incorporates modern updates like firmer side panels for better stability, addressing a known area for improvement.
The color palette can be expanded to include both classic and seasonal trend colors to appeal to a broader consumer base.
Success Replication
This spec replicates the successful material combination of nylon and suede, which made the original Cortez lightweight and popular.
It preserves the core functional and aesthetic feature of the dual-density EVA midsole with the iconic wedge.
The classic low-profile shape and herringbone outsole are kept to maintain the heritage and versatile style of the original.