Salomon Speedcross
by Salomon
Product Variations
Trend Summary
The Speedcross exemplifies the 'Gorpcore' trend with its unapologetically functional design that has been embraced by the fashion world for its unique, utilitarian aesthetic.
Key Features
- Aggressive lug pattern for grip
- Performance-oriented design
- Distinctive, rugged silhouette
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through alternative technology and material choices that offer comparable performance. Using a ripstop upper provides a different texture and durability story compared to the reference product's mesh. A dual-density midsole offers a unique ride, and a proprietary high-traction outsole (or a well-known alternative like Vibram®) with a different lug pattern creates a distinct grip profile. This allows the brand to market its unique combination of stability, durability, and traction as a compelling alternative.
Success Replication
This spec retains the core performance elements that make the reference product successful: a secure fit, high-level cushioning, and an aggressive, deep-lugged outsole for serious trail use. It keeps the gusseted tongue, a 10mm drop, and a focus on durable materials suitable for challenging environments. The product's identity is rooted in being a true, high-performance trail running shoe.