Tote Bag · US
Romy Tote
This tote's relaxed shape and soft construction align with the 'Soft & Slouchy' trend, while its refined details and quality materials also place it in the 'Elevated Carryall' category.
Product signals
- Brand
- Tory Burch
- Source
- brand_models
- Key features
- Relaxed silhouette · Belted detail · Soft construction
- Source mentions
- Who What Wear, Vogue, Harper's BAZAAR, InStyle
Specification variants
1 static directions are available for this theme.
value-oriented
Everyday Gathered Tote in Faux Leather
- Primary Material
- Pebbled-grain Polyurethane (Faux Leather)
- Lining Material
- 100% Recycled Polyester
- Hardware Material
- Polished Silvertone or Goldtone Alloy
- Height
- 11.5 in / 29 cm
- Width
- 13 in / 33 cm
- Depth
- 6.5 in / 16.5 cm
- Strap Drop
- 11 in / 28 cm
- Overall Shape
- Rectangular with soft gathered sides
- Base
- Flat, unstructured base
- Closure
- Open top with a single magnetic snap
- Straps/Handles
- Dual fixed shoulder straps
- Exterior Details
- Decorative (non-adjustable) wraparound belt detail, soft pleats
- Interior Features
- Single main compartment, one interior zippered wall pocket
- Functionality
- Lightweight, fits a 13" laptop and daily essentials
This product differentiates itself by targeting the budget-conscious and ethically-minded consumer. The primary differentiation is the use of vegan (faux) leather and a recycled polyester lining, which can be marketed as a sustainable and cruelty-free choice. To further distinguish the product, it could be offered in a wider array of bright, seasonal colors beyond the classic neutrals. The hardware is simplified to be functional and unbranded, appealing to those who prefer a minimalist aesthetic. The marketing focus would be on its easy-care nature, affordability, and everyday practicality.