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$0.19
1-3 units
5-10 days
Zhongguancun Industrial Park, Wancheng District, Nanyang City, Henan Province, Wei Ying Comprehensive Market, Row 1, South Side of East Section of Changjiang Road, Nanyang, Henan
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a highly effective 'Cooling & Deodorizing Foot Cream' that directly addresses t...
MOQ: 200 - 500 units
Our premium product will be positioned as a 'High-Performance Foot & Leg Treatment', justifying its price with superior,...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Key Active Ingredients | Peppermint Oil, Tea Tree Oil, and Shea Butter. | This combination delivers on the top three customer desires: Peppermint Oil for a refreshing cooling sensation, Tea Tree Oil for its proven natural deodorizing properties to eliminate foot odor, and Shea Butter to moisturize dry skin and soften rough patches, addressing key positive review insights. |
| Texture & Absorption | Lightweight, non-greasy cream-gel formula. | Directly counters the major negative feedback about competitors' creams being slow to absorb or leaving a slippery, greasy residue. A fast-absorbing texture is perceived as a premium feature and enhances the user experience, making it a key differentiator in the value segment. |
| Scent Profile | Natural and refreshing Peppermint & Eucalyptus scent. | Leverages the most popular scents identified in positive reviews. This combination is praised for its refreshing qualities and ability to neutralize foot odor. We will avoid polarizing scents like almond and ensure the fragrance is pleasant but not overpowering, a common complaint. |
| Primary Benefits & Claims | Soothes tired, aching feet; Provides instant cooling relief; Neutralizes foot odor; Softens dry skin. | These claims are directly aligned with the most valued benefits mentioned by customers. Using clear, benefit-driven language like 'soothe tired feet' and 'cooling relief' will resonate strongly with shoppers looking for an effective solution. |
| Packaging | 125ml upright squeeze tube with a flip-top cap. | A squeeze tube is hygienic, cost-effective, and user-friendly. Offering 125ml provides a better value proposition compared to standard 100ml tubes, addressing the negative insight that products run out too quickly and improving overall value perception. |
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