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$1.68
1-3 units
5-10 days
Guangdong, Guangdong
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a high-performance deodorant serum that directly addresses key customer pain po...
MOQ: 200 - 500 units
Our premium strategy is to capture the loyal, high-value customer by launching a luxurious deodorant cream that honors t...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Type | Lightweight Deodorant Serum | Customers love lightweight textures that absorb quickly and don't stain clothes. This serum format directly avoids the negative feedback about competing creams being 'wet, sticky, or greasy'. |
| Primary Active Ingredient | Mandelic Acid (AHA) & Niacinamide | Leverages the strong positive sentiment for AHAs that neutralize odor at the source. Niacinamide is added to deliver on the highly desired skin-brightening benefit, addressing complaints about other products being ineffective for hyperpigmentation. |
| Odor Control | 24-Hour Clinically Proven Odor Protection | Directly addresses the negative insight about inconsistent effectiveness and the need for reapplication. This claim provides a strong performance guarantee that builds consumer confidence. |
| Formula Sensitivities | Aluminum-Free, Alcohol-Free, and Baking Soda-Free | Targets the large customer base with sensitive skin. Specifically excluding baking soda, a common irritant in natural deodorants, addresses the negative reviews about rashes and burning sensations, even in 'gentle' formulas. |
| Scent Profile | Light & Fresh (e.g., White Tea & Verbena) | Aligns with the clear preference for light, fresh, and subtle scents. Avoids the 'overpowering fragrance' complaint common with other deodorant types. |
| Packaging | Leak-Proof Airless Pump Bottle | This is a critical improvement. It directly solves the most frequent packaging complaints of leaky containers, broken bottles, and faulty applicators, which are a major point of failure for competitors. |
| Product Volume | 50ml / 1.7 fl oz with a visible full-fill design | Addresses the negative perception of small product sizes and containers that appear partially full. A transparent or airless design that shows the full volume provides transparency and enhances perceived value. |
Depth information for decision-making - not the primary driver.
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