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$0.67
1-3 units
5-10 days
Guangdong, Guangdong
Medium


Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a dermatologist-tested, hypoallergenic deodorant for sensitive skin that delive...
MOQ: 200 - 500 units
Our premium product will be the definitive solution for consumers with highly sensitive skin who have been failed by oth...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Base | Magnesium Hydroxide & Tapioca Starch | Addresses the strong consumer demand for 'clean' ingredients by being both aluminum-free and baking soda-free. This combination provides effective odor control while being gentler than baking soda, directly solving the negative insight about irritation from other 'natural' deodorants. |
| Key Actives | Zinc Ricinoleate | Incorporates a natural odor-absorbing agent to ensure the 'long-lasting odor control' that customers praise, making the product reliable for a full day of use and building customer loyalty. |
| Skin Soothing Agents | Allantoin & Bisabolol | Directly targets the most critical customer need for a 'genuinely non-irritating' formula. Including these proven soothing ingredients substantiates the 'hypoallergenic' claim and builds trust with users who have experienced reactions to other products. |
| Texture & Application | Solid Cream-to-Powder Stick | Solves the common complaint of poor texture. This format glides on smoothly without being hard or dry, and finishes without a watery or messy feeling, enhancing the daily user experience. |
| Scent Profile | Fragrance-Free | Catches the significant market segment that prefers unscented products due to sensitivities or personal preference. This is a key positive insight and a major purchase driver for the sensitive skin category. |
| Efficacy Claim | 24-Hour Odor Protection | Sets a realistic and trustworthy expectation that meets the customer need for all-day effectiveness, avoiding the skepticism associated with over-the-top 48-72 hour claims that often lead to disappointment and complaints about reapplication. |
| Appearance on Clothing | Anti-Stain & Anti-White Mark Formula | A major purchasing factor. This feature directly addresses the positive insight about formulas that don't ruin clothes and the negative insight about products that leave a white residue. |
| Packaging | Container made from 100% Post-Consumer Recycled (PCR) Plastic | Provides a competitive edge by using 'sustainable deodorant packaging'. This appeals to the growing number of eco-conscious consumers in the value segment without the potential usability issues of paper tubes. |
Depth information for decision-making - not the primary driver.
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