Sourcy
Sourcy
Updated: 01/04/2026Trend: growing

Everyday Luxury Studs

  • -The 'Everyday Luxury Studs' trend in Brazil presents a significant opportunity for brands, splitting into two key segments: affordable 'light luxury' and premium, timeless pieces.
  • -The value segment focuses on high-volume, trendy multi-packs, making it ideal for brands targeting the mass market with accessible price points.
  • -The premium segment caters to discerning consumers seeking longevity and giftable quality with solid gold designs.
  • -To capitalize on this trend, brands must quickly source collections that align with either the volume-driven or quality-focused consumer, as both segments are poised for growth.
  • -Our intelligence provides a clear path to sourcing popular styles, from trendy multi-sets to classic cubic zirconia stud earrings wholesale.
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1

Choose your target segment

Pick either Value or Premium positioning. This determines your price point, materials, and target customer.

Value Segment

Value Everyday Luxury Studs

R$2 - R$12/unit

Positioned as the go-to choice for affordable 'light luxury,' this collection targets the high-volume `wholesale stud ea...

Premium Segment

Premium Everyday Luxury Studs

R$45 - R$158/unit

This collection targets the discerning customer seeking timeless, everyday luxury. By using solid 18k gold and high-grad...

Strategic Narrative

Positioned as the go-to choice for affordable 'light luxury,' this collection targets the high-volume `wholesale stud earrings` market.

By offering trendy, gold-plated, hypoallergenic designs in multi-pair sets, the product provides exceptional perceived value.

The strategy is to dominate the entry-level segment by bundling popular styles, such as those seen in `cz stud earrings wholesale` catalogs, making it an irresistible bulk or individual purchase.

Ready to source your Studs?

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Recommended Specifications

The blueprint for your value product.

ParameterRecommendationRationale
Base MaterialHypoallergenic Brass or Stainless SteelCost-effective materials that support the 'hypoallergenic' claim, a key purchasing driver in the value segment, and are readily available from `metal stud wholesale suppliers`.
Plating18k Gold Plating (PVD)Mirrors competitor offerings for a luxurious look at a value price. PVD (Physical Vapor Deposition) plating offers better durability than standard plating, providing a key quality differentiator.
StonesAAA-Grade Cubic Zirconia (CZ) and CrystalUtilizes popular diamond simulants for sparkle, aligning with competitor features and the `cubic zirconia stud earrings wholesale` market trend. Offering both provides style variety.
Product FormatCurated Multi-Pair Sets (3-6 pairs per set)Increases perceived value and encourages volume purchases, a key strategy for the `bulk stud earrings` market. Sets should feature popular motifs like hearts, stars, and clovers.
Size Range3mm - 8mmOffers versatile, delicate styles suitable for everyday wear and multiple piercings, matching the 'light luxury' positioning.
BackingButterfly / Push-Back ClaspsStandard, cost-effective, and widely accepted backing type for fashion jewelry, ensuring low cost of goods.
Value Engineer

Plating: Standard Electroplating

Reduces cost compared to PVD, though with a trade-off in durability. Suitable for very high-volume `bulk stud earrings` orders where price is the primary factor.

Stones: Use only Crystal stones

Crystals are generally cheaper to source than AAA-Grade CZ, allowing for a lower COGS on embellished styles.

Speed to Market

Design: Standard Geometric Shapes (Round, Square, Triangle)

These shapes are typically in-stock with `metal stud wholesale suppliers`, reducing tooling and production lead times for quick-to-market collections.

Packaging: Bulk packaging in poly bags

Eliminates the time required for individual carding or boxing, speeding up the final packing process for large `wholesale ear studs` orders.

Differentiation

Themed Sets: Curated sets like 'Celestial Moon & Stars' or 'Minimalist Geometric'

Creates a unique selling proposition beyond generic multi-packs, allowing for storytelling and stronger branding.

Plating Finish: Offer alternative finishes like Rose Gold, Rhodium (Silver color), or Matte Gold

Provides visual variety and appeals to a wider range of style preferences, helping the product stand out from standard yellow gold-plated competitors.

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Sourcy recommended suppliers and products

Verified suppliers and product samples we recommend for this category.

Verified Suppliers

Yiwu Qingwen Jewelry Co., Ltd.

Zhejiang Jinhua Yiwu City Beiyuan Street Chunsheng Road No. 2 Building 4, 8th Floor
Fast ResponseGood LogisticsGood Dispute Resolution
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Yiwu Liangmou E-commerce Co., Ltd.

Zhejiang Jinhua Yiwu City Commercial Area
Fast ResponseGood LogisticsGood Dispute Resolution
Yiwu Liangmou E-commerce Co., Ltd. product 1Yiwu Liangmou E-commerce Co., Ltd. product 2
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Dongguan Dingran Jewelry Co., Ltd.

Guangdong Dongguan Dongguan City Chang'an Town
Good QualityGood Dispute ResolutionGood Returns
Dongguan Dingran Jewelry Co., Ltd. product 1Dongguan Dingran Jewelry Co., Ltd. product 2Dongguan Dingran Jewelry Co., Ltd. product 3
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Dongguan Yunduo Jewelry Co., Ltd.

Guangdong Dongguan Dongguan City
Fast ResponseGood QualityGood Dispute Resolution
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Yiwu Yanyu Jewelry Co., Ltd.

Zhejiang Jinhua Jinhua City Yiwu City Dacheng Town Zhalin Avenue Original Harmon Factory 4th Floor (Back Door)
Fast ResponseGood LogisticsGood Dispute Resolution
Yiwu Yanyu Jewelry Co., Ltd. product 1Yiwu Yanyu Jewelry Co., Ltd. product 2Yiwu Yanyu Jewelry Co., Ltd. product 3Yiwu Yanyu Jewelry Co., Ltd. product 4
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Product Samples

Alloy earrings women's pearl high-end earrings Korean style light luxury temperament exaggerated earrings long tassel earrings wholesale

Alloy earrings women's pearl high-end earrings Korean style light luxury temperament exaggerated earrings long tassel earrings wholesale

Value

BRL $0.54

MOQ: 1 | Orders: 119,851

S925 Silver Earrings Women's Simple Niche Design Advanced Sense Earrings Mini Diamond Single Diamond Earrings Wholesale E1139

S925 Silver Earrings Women's Simple Niche Design Advanced Sense Earrings Mini Diamond Single Diamond Earrings Wholesale E1139

Value

BRL $4.50

MOQ: 2 | Orders: 755

Super Shiny Diamond-Studded Paperclip Planet Earrings for Men and Women, Trendy Cool Minimalist Style, Unique and Handsome Hensen Ear Bone Helix Studs

Super Shiny Diamond-Studded Paperclip Planet Earrings for Men and Women, Trendy Cool Minimalist Style, Unique and Handsome Hensen Ear Bone Helix Studs

Value

BRL $4.01

MOQ: 1 | Orders: 120

925 needle ear hole zircon rhinestone stud earrings for men and women Super Flash simple high-grade ear stick earrings ear bone stud earrings

925 needle ear hole zircon rhinestone stud earrings for men and women Super Flash simple high-grade ear stick earrings ear bone stud earrings

Value

BRL $1.08

MOQ: 1 | Orders: 2,665

Original Designer Model! Micro-Paved Zircon 925 Silver Needle Star Fashion Commuter Plated 14K New Earrings for Women

Original Designer Model! Micro-Paved Zircon 925 Silver Needle Star Fashion Commuter Plated 14K New Earrings for Women

Value

BRL $7.31

MOQ: 2 | Orders: 44

Foreign Trade Cross-Border New D Color Moissanite Earrings 2 Carat Accessible Luxury High-End 925 Sterling Silver Plated 18K Gold Earrings for Women

Foreign Trade Cross-Border New D Color Moissanite Earrings 2 Carat Accessible Luxury High-End 925 Sterling Silver Plated 18K Gold Earrings for Women

Premium

BRL $130.77

MOQ: 1 | Orders: 1,111

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Things to note when sourcing this product

Quality risks, pricing levers, and key specifications to keep in mind.

Zhejiang and Guangdong Emerge as Key Sourcing Hubs for Fashion Studs

Sourcing for everyday luxury studs is concentrated in two main regions. Zhejiang, Jinhua stands out as the dominant cluster with a large supplier base and competitive pricing, ideal for mass-market variety. Guangdong, particularly Shanwei, presents a smaller cluster of suppliers at a higher average price point, suggesting a focus on more premium or specialized designs.

Strategic Advantages
  • Zhejiang, Jinhua is the primary sourcing hub, offering a large supplier base and cost-effective options for mass-market fashion studs.
  • Guangdong, particularly Shanwei, appears to be a niche cluster for higher-end studs, reflected in its significantly higher average price point.
  • The proximity of the Jinhua cluster to the Yiwu market suggests strong capabilities for producing a wide variety of styles and handling low-MOQ orders for small goods.
  • The price disparity between the Zhejiang and Guangdong clusters indicates distinct market positionings, from high-volume accessible luxury to more premium, design-focused offerings.
  • Buyers should note the wide price ranges within clusters, which underscores the importance of specifying material and quality requirements to avoid inconsistencies.
Zhejiang, Jinhua
Cluster Strength

This area has the highest concentration of suppliers observed in the data, indicating a mature and competitive market. Its location in Zhejiang, home to the Yiwu market, provides access to an unparalleled ecosystem for small commodities and fashion accessories, known for vast variety and quick turnaround on new designs.

Watch-Outs

⚠️ The extremely wide price range suggests significant variability in material quality, plating, and craftsmanship. Careful vetting is required to ensure products meet 'everyday luxury' standards.

Guangdong, Shanwei
Cluster Strength

Suppliers in this cluster operate at a notably higher average price point, indicating a potential specialization in higher-quality materials, more intricate designs, or value-added finishes. Its location in the Pearl River Delta provides strong export and manufacturing support.

Watch-Outs

⚠️ A much smaller supplier base offers fewer options and less leverage for price negotiation. The higher cost structure may not be suitable for high-volume, price-sensitive product lines.

Ready to source your Studs?

Submit your design with target specs, and we'll connect you with vetted manufacturers.

Start Sourcing