Sourcing PlaybookTrend: growing

Source the Functional Weight Loss Protein

Verified suppliers, target pricing, specifications, and sourcing risks—everything you need to move from idea to production.

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Trend signals, demand data, and market insights for this product

Sourcing Snapshot

Target

$3.44

MOQ

1-3 units

Lead Time

5-15 days

Best Regions

Guangdong Province, Guangzhou City, Conghua District, Chuanghua Road, No. 188, Building 4, Room 101, Guangdong Province, Foshan City, Nanhai District, Shishan Town, Luocun Beihu 1st Road, No. 19, Jiangnan Park, Factory Building 2, 4th Floor, 5th Floor

Risk Level

Medium

Why This Product Is Worth Sourcing

Vet your supplier's capabilities carefully. When engaging with protein powder manufacturers, confirm their experience with specific functional ingredients and their ability to achieve desired taste and texture profiles. Request pilot samples to validate against your requirements before committing to a large batch.
Prioritize quality assurance and transparency. Always request a Certificate of Analysis (CoA) for each production batch. For a premium positioning, arrange for independent third-party lab testing to verify protein content and purity, a key differentiator in a market wary of misleading claims.
Ensure regulatory compliance for the Australian market. Verify that all ingredients, health claims, and labeling adhere to the standards set by Food Standards Australia New Zealand (FSANZ) and the Therapeutic Goods Administration (TGA) if applicable. Your supplier should be able to provide documentation to support this.
Negotiate packaging as a key product feature, not an afterthought. Discuss specific requirements like high-quality press-to-close zippers for pouches or multi-layer seals for tubs to prevent common issues like spoilage or damage during shipping. This is a critical step when working with private label protein powder manufacturers.

Choose Your Sourcing Strategy

Your pricing, materials, supplier type, and MOQ depend on this decision.

Recommended from trends

Value Segment

Value Functional Weight Loss Protein

A$16 - A$26/unit

To win the value segment, we will launch a superior-tasting, highly effective 'meal replacement shake for weight loss'. ...

• MOQ: 300 - 1000 units• For Value Segments: A blend of Whey Protein Concentrate (WPC) and Micellar Casein to provide sustained satiety and a cost-effective, high-protein base.

• Budget-Conscious Buyers

Premium Segment

Premium Functional Weight Loss Protein

A$37 - A$67/unit

MOQ: 200 - 500 units

Our premium product will be positioned as the ultimate, results-driven 'whey protein isolate for weight loss'. It will c...

• MOQ: 200 - 500 units• For Value Segments: A blend of Whey Protein Concentrate (WPC) and Micellar Casein to provide sustained satiety and a cost-effective, high-protein base.

• Quality-Focused Buyers

Verified Suppliers for This Strategy

These manufacturers match the selected pricing, MOQ and quality requirements.

Zhengzhou Hantai Life Industrial Co., Ltd.

Southeast side of the intersection of Jingcheng Road and Daobei Road, Xingyang City, Zhengzhou, Henan

Excellent QualityGood LogisticsGood Dispute Resolution

Zhengzhou Hantai Life Industrial Co., Ltd. product 1

Zhengzhou Hantai Life Industrial Co., Ltd. product 2

Zhengzhou Hantai Life Industrial Co., Ltd. product 3

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Guangzhou Luddingji Biotechnology Co., Ltd.

Guangzhou City, Guangzhou, Guangdong

Excellent QualityGood LogisticsExcellent Dispute Resolution

Guangzhou Luddingji Biotechnology Co., Ltd. product 1

Guangzhou Luddingji Biotechnology Co., Ltd. product 2

Guangzhou Luddingji Biotechnology Co., Ltd. product 3

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Guangzhou Sanjunzi Biotechnology Co., Ltd.

Guangzhou City, Guangzhou, Guangdong

Excellent QualityExcellent Dispute ResolutionExcellent Returns

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Guangzhou Senku Biotechnology Co., Ltd.

3rd Floor, No. 6 Wuxi Road, Baiyun District, Guangzhou, Guangdong

Excellent Dispute ResolutionGood ConsultationGood Overall Service

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Sample Products from Suppliers

Real products available from verified suppliers in this category.

$2.24

In-Stock Source Manufacturer Whey Protein Powder Creatine Monohydrate Powder Pre-Workout Supplement Powders Cross-Border Hot Sale

MOQ: 5+11,124 sold

Start Sourcing

$4.76

Foreign Trade Supply, Factory Direct Sales, Cross-Border 899g Whey Powder, High-Efficiency Protein

MOQ: 1+9,689 sold

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$4.34

Whey protein powder Amazon TK bestseller cross-border OEM source factory protein powder fitness

MOQ: 2+332 sold

Start Sourcing

$4.34

Amazon tk Bestseller In Stock Protein Powder Whey Protein Powder OEM Custom Wholesale Source Factory

MOQ: 2+959 sold

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$5.46

Cross-Border Export Whey Protein Powder Foreign Trade Whey Protein Powder Strawberry Flavor 2Lbs 1kg

MOQ: 1+294 sold

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Production-Ready Specifications

Recommended specifications based on market demand and supplier feasibility.

Parameter	Recommendation	Rationale
Protein Blend	Whey Protein Concentrate and Micellar Casein Blend (22g protein per serving)	Combines fast-digesting whey with slow-digesting casein to provide sustained satiety, directly addressing the negative insight that some shakes fail to keep users full. This blend offers a complete amino acid profile for a 'meal replacement shake' while being cost-effective for the value segment.
Nutritional Profile	Low Sugar (<2g), Low Carb (<5g) per serving	Aligns with the top positive insight of customers valuing a strong 'high protein low carb' nutritional profile for their weight loss goals and avoids the major negative point of unexpectedly high sugar content.
Flavor System	Natural flavors with a Stevia and Monk Fruit sweetener blend	Directly targets the most common negative feedback regarding 'overly sweet, artificial, or medicinal aftertaste'. A natural system is a primary driver of satisfaction and repeat purchases for a great-tasting 'weight loss protein'.
Texture & Mixability	Instantized powders with added Inulin (fiber) and Guar Gum	Addresses complaints of 'lumpy, clumpy, or watery' texture. This formulation ensures the powder mixes easily into a smooth, satisfyingly thick shake, enhancing the user experience and adding fiber for satiety.
Functional Add-ins	Fortified with a 20-item Vitamin & Mineral Blend	Adds significant perceived value, as customers see functional ingredients as a valuable bonus. This makes it a nutritionally complete 'meal replacement shake', a key feature in the value segment.
Packaging	Wide-mouth tub with a screw-on lid and a molded-in scoop holder	Solves two major user frustrations: faulty zip-lock seals on bags and the 'buried scoop'. This thoughtful design provides a clear point of differentiation and superior convenience.

Risks, Trade-offs & Quality Control

Depth information for decision-making - not the primary driver.

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