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$3.60
1-50 units
5-10 days
Guangdong, Guangdong
Medium


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The strategy is to launch a category-leading product in the value segment by focusing on reliability and user experience...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Audio Profile | High-fidelity audio with custom-tuned 10mm dynamic drivers emphasizing a powerful, deep bass response without sacrificing mid and high clarity. | Directly builds on the most praised feature ('loud, clear, immersive' sound with 'powerful' bass) while addressing the negative insight about 'muffled' or 'sharp' audio through custom tuning for a balanced, high-quality sound signature. |
| Microphone | Dual microphones with Environmental Noise Cancellation (ENC) for clear voice capture. | Directly solves one of the biggest complaints: 'consistently poor' microphone quality. This feature is a key differentiator and addresses the needs of users for calls and gaming. |
| Durability & Quality Control | Reinforced internal wiring and solder points with a 3-stage QC process (component, assembly, post-production) to ensure both earbuds function flawlessly for a minimum of 1 year. | Addresses the most critical negative insight regarding 'one earbud failing' and 'significant quality control issues'. This builds trust and reduces return rates. |
| Ergonomics & Comfort | Ergonomically contoured, lightweight (under 4.5g per earbud) design. Include 3 sizes of silicone tips and 1 pair of memory foam tips. | Addresses the 'discomfort and ear pain' issue by focusing on a proven ergonomic shape and providing premium memory foam tips, which also enhances the 'secure fit' and 'passive noise isolation' that customers appreciate. |
| Battery & Charging | 5 hours playtime per charge, with a 500mAh charging case providing an additional 25 hours. Use high-quality charging contacts and firmware to ensure a reliable 100% charge. | Leverages the positive sentiment for 'long battery life' while directly fixing the negative insight about 'charging issues' and earbuds not reaching a full charge. |
| Controls | Intuitive and responsive touch controls with distinct tap combinations (single, double, triple tap) for play/pause, track skip, and call answer/end. | Solves the customer pain point of 'unintuitive and difficult to use' touch controls by specifying a more standard and reliable control scheme. |
| Included Accessories | Includes a protective hard-shell carrying case, USB-C charging cable, and a full set of silicone and memory foam ear tips. | Capitalizes on the insight that 'bonus accessories' are a 'highly valued feature' that enhances the product's perceived value and appeal. |
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