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Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
To win the value segment, we will launch a high-performance daily skinscreen that feels premium but is priced accessibly...
Our premium offering will be the ultimate dermatologist-tested skinscreen for sensitive skin, justifying its price with ...
•To win the value segment, we will launch a high-performance daily skinscreen that feels premium but is priced accessibly.
•This SPF 50+ hydrating sunscreen will directly address key customer complaints by offering an ultra-lightweight, non-greasy formula that leaves no white cast and serves as a perfect makeup base.
•By offering a larger tube size and options for 'bulk sunscreen' packs, we will create a strong value perception, encouraging repeat purchases and capturing search traffic for 'bulk sunscreen spf 50'.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| SPF Protection | Broad Spectrum SPF 50+ | This is the standard for high protection in the category. Meeting this baseline is essential for consumer trust and competitiveness. |
| Formula Texture & Finish | Ultra-lightweight, fast-absorbing serum texture with an invisible, satin finish. | Directly targets the most common positive feedback (lightweight, non-greasy) and solves major negatives (greasy, oily, thick, pilling). The 'invisible' aspect addresses the critical 'no white cast' requirement. |
| Key Skincare Ingredients | Hydrating blend of Hyaluronic Acid, Vitamin E, and Aloe Vera. | Incorporates proven, cost-effective ingredients that competitors feature and customers praise for moisturizing benefits, especially for dry or sensitive skin. |
| Sensitive Skin Suitability | Fragrance-Free, Non-Comedogenic, and 'No-Sting' Eye-Safe Formula. | Addresses multiple major pain points simultaneously: strong fragrance, causing breakouts, and eye irritation. 'No-Sting' is a powerful claim that will drive preference for daily facial use. |
| Makeup Compatibility | Formulated as a pill-resistant primer base. | A significant positive driver for daily wearers. Explicitly stating this feature will attract consumers looking for a multi-functional product that simplifies their morning routine. |
| Packaging & Size | Generous 75ml squeeze tube. | Counters the negative perception of 'poor value for money' from small or half-full packaging. A larger size at a value price point reinforces the value proposition. |
Reduces unit cost (less formula, smaller component), but sacrifices the 'generous size' value proposition. This is a direct trade-off for a lower COGS.
Swapping Hyaluronic Acid for Glycerin, a less expensive but still effective humectant, can lower formulation costs while maintaining the core hydrating claim.
Leveraging a ready-made base from trusted 'sunscreen manufacturers' significantly cuts down on R&D, stability testing, and SPF validation timelines, accelerating time to market.
Avoids custom color matching or mold development for packaging, which are common sources of delay. Stock components are readily available for faster production runs.
Directly targets high-intent SEO keywords like 'bulk sunscreen' and encourages a higher average order value while locking in customer loyalty.
Captures the 'mini sunscreen bulk' keyword and caters to consumers looking for convenient, on-the-go options for purses, travel, or trial.
Verified suppliers and product samples we recommend for this category.
VSZE small aperture sunscreen spray SPF50 high-power sunscreen body refreshing isolation UV chattering explosions
AUD $0.71
MOQ: 2 | Orders: 471
Small Aperture Sunscreen Spray High-power Isolation UV-proof Waterproof Sweat-proof Sunscreen Lotion Bestseller Summer Refreshing
AUD $0.70
MOQ: 2 | Orders: 688
Cross-Border Spot Sunscreen, Anti-Light, Refreshing, Sunscreen and Anti-UV Lotion for Women, Cross-Border Foreign Trade Factory Direct Sales
AUD $0.50
MOQ: 1 | Orders: 332
Aguliya Clear Sunscreen 50g Blue and Yellow High Power Sunscreen Long-Lasting Waterproof and Sweat-Resistant Sunscreen Spf50
AUD $2.10
MOQ: 1 | Orders: 742
Water Huanqi anti-acne cream SPF50 + moisturizing refreshing non-greasy UV-proof whitening sunscreen lotion wholesale
AUD $1.09
MOQ: 1 | Orders: 688
Kormesic Cross-Border Lightweight Moisturizing Sunscreen Sunscreen Hydrating and Clear Foreign Trade Manufacturer Wholesale in Stock
AUD $0.76
MOQ: 30 | Orders: 6
Quality risks, pricing levers, and key specifications to keep in mind.
Guangdong province is the dominant hub for sourcing hybrid 'skinscreen' formulas, with the highest concentration of suppliers located in Guangzhou and Foshan. This region, part of the Pearl River Delta, is recognized for its advanced cosmetic manufacturing infrastructure, extensive supply chains, and strong export capabilities for both mass-market and premium products.
As a dominant force in China's cosmetics industry, Guangzhou has the highest concentration of specialized sunscreen suppliers. The city boasts advanced factories, high-quality production capabilities, and significant logistical advantages due to its location in the Pearl River Delta.
⚠️ The high density of suppliers means capabilities can range from basic to highly advanced. Buyers must conduct thorough vetting to ensure quality, innovation, and consistency.
A key manufacturing cluster within the Pearl River Delta cosmetics ecosystem, Foshan offers a strong base of experienced suppliers, often with more competitive pricing structures than neighboring Guangzhou.
⚠️ Suppliers in this area may be more focused on large-scale production rather than cutting-edge formulation R&D. Complex, innovative projects may require partners in Guangzhou or Shanghai.
This area is part of the broader Zhejiang cosmetics hub, which includes the major export center of Yiwu. It offers strong export orientation and access to a vast ecosystem for beauty product components and packaging.
⚠️ This cluster has a lower concentration of specialized sunscreen manufacturers compared to Guangdong, requiring more targeted sourcing to find suppliers with deep formulation expertise.
Submit your design with target specs, and we'll connect you with vetted manufacturers.