Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
To win in the value segment, the strategy is to offer a versatile, multi-purpose product that delivers on the core promi...
To capture the premium market, the product must be positioned as a luxurious, sensorial 'Shea Sugar Body Scrub' that is ...
•To win in the value segment, the strategy is to offer a versatile, multi-purpose product that delivers on the core promises of exfoliation and hydration.
•The product should be marketed as a 'Hydrating & Nourishing Body & Face Scrub', emphasizing its dual-use to maximize perceived value.
•By focusing on popular fruit scents and bundling opportunities (e.g., kits with soaps), the product can appeal to budget-conscious consumers.
•Sourcing ingredients and packaging like 'body scrub jars wholesale' will be key to maintaining a low cost structure and competitive retail price.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Product Functionality | Dual-Use Exfoliating & Hydrating Scrub for Body & Face | Competitors in this segment successfully market versatile products for both 'Corporal' (body) and 'Rosto' (face), which enhances the value proposition for customers. |
| Key Ingredients | Fine Exfoliating Particles (e.g., Sugar, Apricot Seed Powder) in a Moisturizing Base with Shea ('karité') or Glycerin | This combination directly addresses the dual benefit of 'Esfoliante' and 'Hidratante' highlighted by competitors and meets customer expectations for nourishing ingredients like shea. |
| Fragrance Profile | Popular Fruit Scents (e.g., Strawberry, Dragon Fruit, Passion Fruit) | The market data shows a strong preference for distinct fruit fragrances in the value segment. Offering these popular scents ensures broad appeal. |
| Texture | Creamy, easy-to-spread paste with non-abrasive particles | A creamy texture reinforces the 'Hidratante' (moisturizing) claim and makes it suitable for facial use, a key feature for this segment's versatile positioning. |
| Packaging | 150g-250g standard wide-mouth plastic jar | This is a cost-effective and functional packaging format common in the value segment. Sourcing these standard 'body scrub jars wholesale' helps keep COGS low. |
Reduces dependency on fluctuating commodity prices (sugar) and lowers the overall formula cost while maintaining effective exfoliation.
Glycerin is a highly effective and inexpensive humectant, allowing for a lower COGS while still delivering on the 'hydrating' promise.
Eliminates lead times associated with custom-colored or custom-molded packaging, allowing for faster production runs.
These fragrances are typically kept in high inventory by manufacturers, reducing sourcing delays compared to custom or niche scents.
Creates a unique selling proposition that connects with the local market and differentiates from generic fruit scents offered by competitors.
Targets a different customer segment using relevant SEO keywords and creates a new revenue stream beyond direct-to-consumer sales.
Verified suppliers and product samples we recommend for this category.
Peach Body Scrub Deep Moisturizing Mud Rub to Remove Joints Black Skin Whole Body Rejuvenation Ice Cream Scrub
BRL $1.83
MOQ: 1 | Orders: 6,419
Ban Mu Hua Tian Ice Cream Silky Smooth Fragrant Scrub Cream Moisturizing Nourishing Exfoliating Long-lasting Fragrance Full Body Skincare Product
BRL $23.59
MOQ: 1 | Orders: 4
Banmu Huatian Ice Cream Silky Fragrance Scrub Moisturizing Exfoliating Cream Long-lasting Fragrance Full Body Skincare
BRL $23.59
MOQ: 1 | Orders: 3
Ladoverna Fragrance Body Lotion Body Lotion Moisturizing and Hydrating Sweet Cherry Blossom Long-Lasting Fragrance 250ml Body Lotion
BRL $5.40
MOQ: 1 | Orders: 1,555
Yinmei Avocado Ice Cream Body Scrub Deep Cleansing Moisturizing Chicken Skin Removal Scrub Spot Wholesale Delivery
BRL $1.35
MOQ: 1 | Orders: 2,978
Jinya Aloe Exfoliating Moisturizing Men's and Women's Facial Scrub Deep Cleansing Shrinking Pores Wholesale
BRL $0.72
MOQ: 1 | Orders: 1,219
Quality risks, pricing levers, and key specifications to keep in mind.
Guangdong is the undisputed center for body scrub manufacturing, with Guangzhou and Foshan leading as primary hubs offering a diverse range of suppliers. These cities leverage the Pearl River Delta's mature cosmetics supply chain, while other clusters in the province like Shantou and Zhaoqing provide highly cost-competitive options for mass-market needs.
Known as China's 'beauty capital,' Guangzhou has a vast ecosystem of cosmetics manufacturers, advanced factory infrastructure, and direct access to major trading hubs. The supplier base supports a wide spectrum of quality and price points for hydrating and nourishing scrubs.
⚠️ The large number of suppliers and wide quality variance requires careful vetting. Premium positioning may lead to higher costs compared to other regional clusters.
As a key city within the Pearl River Delta's manufacturing belt, Foshan possesses a strong industrial base for cosmetics. It offers a significant number of suppliers, providing a solid alternative to Guangzhou with a good balance of quality and cost.
⚠️ May have fewer specialized R&D capabilities for cutting-edge formulations compared to the innovation-focused hubs of Guangzhou or Shanghai.
This cluster stands out for its highly competitive pricing within the broader Guangdong ecosystem. Suppliers here leverage the region's supply chain advantages to offer cost-effective production for standard formulations.
⚠️ Fewer supplier options available. Production is likely focused on standardized products with limited capacity for complex or premium formulations.
Offers a focused group of suppliers with very competitive pricing. Benefits from being part of the Guangdong cosmetics manufacturing region, ensuring access to necessary raw materials and packaging.
⚠️ Limited supplier choice and likely less flexibility for customization or small-batch orders. Focus is on efficiency and cost over innovation.
Submit your design with target specs, and we'll connect you with vetted manufacturers.