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$3.17
1-3 units
5-10 days
Guangdong Province, Dongguan City, Guangdong Dongguan Fenggang Tian'an Shenchuang Valley, Guangdong Province, Guangzhou City, Huadu District, Xinya Street, Jinghu Avenue South, Fuyuan 3rd Road, No. 8, Building B, 5th Floor
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
A high-performance, affordable luminous glow foundation designed to be a 'dupe' for premium brands. The strategy is to d...
MOQ: 200 - 500 units
A definitive luxury luminous glow foundation that seamlessly blends high-performance makeup with potent skincare. The st...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Finish & Texture | Non-greasy, luminous serum-like finish that dries down to be transfer-resistant. | Directly addresses the top negative insight of formulas being 'too oily or greasy' and 'sticky/transferring', while delivering the most-loved 'natural, luminous glow' and 'lightweight, serum-like texture'. |
| Coverage Level | Buildable sheer-to-medium coverage. | Satisfies customers who love the versatility of buildable coverage, while mitigating complaints from those who found competitor coverage 'too sheer' for their needs. |
| Shade Range | Initial launch with 12-15 shades featuring accurate and diverse undertones (cool, neutral, warm). | A direct response to the major frustration of 'limited shade range and inaccurate undertones'. This provides a significant competitive advantage in the value segment. |
| Key Ingredients | Formulated with Hyaluronic Acid for hydration and Niacinamide for oil control. | Incorporates skincare benefits, a key feature in the category. Hyaluronic Acid provides the hydration associated with a 'glowy' look, while Niacinamide directly counters the 'oily/greasy' complaint. |
| Wear Performance | 12-hour long-wearing and humidity-resistant formula. | Builds on the positive insight that customers appreciate a formula that 'lasts all day even in hot and humid conditions', making it a reliable choice. |
| Packaging | 30ml glass bottle with a functional, locking pump mechanism to prevent leaks. | Addresses the significant negative feedback on 'leaking, dirty, and ill-fitting' packaging. Using glass cosmetic packaging also elevates the perceived value, supporting its 'premium dupe' positioning. |
| Scent & Special Properties | Fragrance-free and formulated to prevent flashback in photography. | Eliminates two key pain points: 'unpleasant, cheap cosmetic scent' and 'significant flashback in flash photography', making the product more versatile and user-friendly. |
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