Updated: 01/03/2026Trend: growing

Magnesium-Infused Gels

-Magnesium-infused gels are a rapidly growing trend in the Australian wellness market, driven by consumer demand for effective, natural solutions for muscle recovery, pain relief, and improved sleep.
-This presents a key opportunity for brands to launch products that address common user complaints like greasiness and skin irritation.
-The market is splitting into two clear segments: a value-focused category offering affordable, non-greasy magnesium gel for everyday use, and a premium tier featuring high-potency, scientifically-backed formulas for serious athletes and users with chronic conditions.
-Acting quickly to source a well-positioned product will allow your brand to effectively capitalize on this demand.

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Pick either Value or Premium positioning. This determines your price point, materials, and target customer.

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Verified suppliers and product samples we recommend for this category.

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Quality risks, pricing levers, and key specifications to keep in mind.

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