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$1.26
1-3 units
5-10 days
Hebei, Guangdong
Medium


Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a gentle, pH-balanced foaming gel cleanser that delivers exceptional performanc...
MOQ: 200 - 500 units
Our premium strategy is to launch a scientifically advanced, oil-to-milk cleanser that supports the skin microbiome with...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formulation Type | Gentle Foaming Gel Cleanser | Addresses positive feedback for a 'soft texture that lathers well' while avoiding negative comments on 'thick, sticky' textures. A gel format is cost-effective and popular in the value segment. |
| Key Ingredients | Ceramides, Hyaluronic Acid, Glycerin | Incorporates hydrating ingredients praised by customers and featured by competitors. These are effective, well-known, and cost-efficient for a value product, ensuring a 'non-stripping formula'. |
| Core Claims | Fragrance-Free, Soap-Free, Paraben-Free, Sulfate-Free, pH-Balanced (5.5) | Directly targets negative reviews about 'strong or unusual scents' and aligns with market expectations for gentle cleansers. The pH-balanced claim is crucial for microbiome-friendly positioning. |
| Eye Safety | Ophthalmologist-Tested / 'Tear-Free' Formula | Provides a strong competitive advantage by directly solving a major pain point of 'eye irritation' and 'cloudy film', which is a frequent complaint even for gentle cleansers. |
| Cleansing Efficacy | Removes daily impurities, SPF, and light makeup | Meets the core customer need for a fresh, clean feeling while managing expectations. It avoids the 'not effective for heavy makeup' complaint by not over-promising. |
| Packaging | 400ml-500ml bottle with pump dispenser | Directly addresses complaints of products being 'overpriced for size' and aligns with the 'bulk facial cleanser' SEO keyword by emphasizing value for money and convenience. |
| Application Area | Suitable for Face & Body | Leverages the positive insight that versatile products are seen as a 'good value', reinforcing the product's positioning as an economical household staple. |
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