Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
A strategically positioned modern floral perfume designed for everyday wear, offering exceptional value. This fragrance ...
A luxurious Eau de Parfum designed to lead the premium modern floral category. This fragrance will be defined by its sop...
•A strategically positioned modern floral perfume designed for everyday wear, offering exceptional value.
•This fragrance will be a mild, fresh, and pleasant Eau de Toilette, addressing the demand for scents suitable for sensitive users.
•Its key differentiator will be its surprisingly good longevity for the price point, directly tackling the main customer complaint in this segment.
•Packaged in a compact, high-quality glass bottle perfect for portability, it will deliver a premium feel at an accessible price, leveraging the appeal of being a close, high-quality interpretation of a more expensive luxury perfume.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Fragrance Profile | Soft Modern Floral with Sweet & Fruity Notes | Combines the 'modern floral' trend with 'sweet, fruity' notes that customers find 'soft, fresh, and pleasant'. This profile is ideal for 'everyday wear' and appeals to those sensitive to strong perfumes, a key positive insight. |
| Concentration | Eau de Toilette (EDT) | Aligns with the value price point and the customer preference for 'mildness'. This manages expectations while still allowing for a focus on improved longevity compared to competitors. |
| Longevity Target | 3-4 hours | Directly addresses the #1 negative insight of 'poor longevity'. Achieving this would create the 'pleasantly surprised' effect noted in positive reviews and establish a key competitive advantage. |
| Bottle Size | 25ml Travel-Friendly Bottle | Capitalizes on the strong positive feedback for 'compact and practical packaging' that is 'perfect for carrying in a purse'. This size also keeps the retail price accessible. |
| Bottle & Packaging | Quality glass bottle with a secure cap, presented in simple but elegant perfume box packaging. | Counters the major complaint about receiving cheap plastic that doesn't match images. A quality glass bottle enhances perceived value significantly, making the product feel more expensive than it is. |
| Scent Strategy | Inspired by a best-selling premium floral fragrance | Leverages the strong positive insight where buyers are 'pleased when the scent is a close...imitation of a more expensive, well-known perfume'. This is a proven driver of perceived value. |
Reduces COGS compared to glass while still feeling more substantial than cheap plastic, mitigating negative feedback. This is a value-engineering compromise.
Reduces material and assembly costs. Addresses the 'inadequate shipping protection' complaint by focusing budget on protective mailers instead of retail-facing `perfume boxes packaging`.
Avoids long lead times associated with custom mold creation, allowing for faster production runs and quicker market entry.
Digital printing has faster setup times and allows for more flexibility with smaller order quantities, speeding up the packaging process.
Directly responds to the positive insight that 'offering a variety of scents in a single kit is a successful strategy'. This encourages trial at a low cost.
Frosted glass offers a different tactile and visual experience to stand out. Highlighting recyclability can be a brand differentiator for environmentally conscious consumers.
Verified suppliers and product samples we recommend for this category.
Tiktok's Trending Messy Morning Encounter with Citrus, Juniper, and Oud Perfume, Long-Lasting Fragrance, Light Scent, Student-Recommended Perfume
BRL $12.11
MOQ: 1 | Orders: 33,964
500ml Large-Capacity Spray Home Aromatherapy Machine Bedroom Large Bottle Fragrance Long-Lasting Fresh Hotel Fragrance Diffuser Ornaments
BRL $22.05
MOQ: 1 | Orders: 1,524
Small Town Yixiang Ladies Perfume Wholesale, My Perfume Lasting Women's New Parity Foreign Trade Perfume Factory Outlet
BRL $7.70
MOQ: 1 | Orders: 480
Xiaocheng Yixiang Silver Mountain Spring Earth Men's Perfume Long-Lasting Fragrance Cross-Border Popular Foreign Trade Women's Perfume Wholesale
BRL $12.60
MOQ: 1 | Orders: 5,630
It's My Men's and Women's Perfume Douyin's New French Sweet Fresh Light Fragrance Long-Lasting Cross-Border Foreign Trade Live Broadcast Hot Model
BRL $5.22
MOQ: 3 | Orders: 89
SACO 'I am unpredictable' Ladies Perfume - Long-lasting, Feminine, Fresh Rose Scent, Gift Box
BRL $53.91
MOQ: 1 | Orders: 513
Quality risks, pricing levers, and key specifications to keep in mind.
Perfume manufacturing in China is concentrated in key clusters within Guangdong and Zhejiang provinces. Cities like Guangzhou and Shantou in Guangdong are established hubs with mature supply chains, while the Jinhua area in Zhejiang provides strong access to raw materials and packaging solutions. These regions offer a diverse supplier base for modern floral perfumes, from mass-market to more specialized offerings.
A major, established hub for perfume and cosmetics manufacturing with advanced production facilities, mature supply chains, and significant logistical advantages for global shipping due to its proximity to major ports.
⚠️ The wide variation in supplier pricing suggests a mix of capabilities; buyers need to carefully vet for alignment with specific quality and brand positioning needs.
Represents the highest concentration of suppliers in the data. This cluster leverages Zhejiang's well-known market networks (like nearby Yiwu) for unparalleled access to raw materials and diverse packaging components.
⚠️ Focus may be more on component assembly and trade rather than in-house fragrance R&D. Quality and scale can vary significantly between suppliers.
An integral part of Guangdong's cosmetics manufacturing ecosystem, offering a solid base of suppliers with competitive production costs.
⚠️ Suppliers may be more production-focused and less involved in cutting-edge fragrance innovation compared to larger hubs like Guangzhou.
An emerging cluster within the dominant Guangdong manufacturing province, indicating a potential for highly competitive pricing for perfume production.
⚠️ As a smaller cluster, it may offer less supplier choice and potentially less developed infrastructure compared to Guangzhou or Shantou.
Submit your design with target specs, and we'll connect you with vetted manufacturers.