Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
Launch a category-leading value primer positioned as the 'Affordable Pro-Filter'. This long-lasting gel primer will offe...
Introduce a premium, multi-purpose 'Radiant Skin Perfector' that functions as a hydrating primer, illuminating moisturiz...
•Launch a category-leading value primer positioned as the 'Affordable Pro-Filter'.
•This long-lasting gel primer will offer premium performance by creating a smooth, pore-blurring matte canvas that grips makeup for over 12 hours.
•By being fragrance-free, non-comedogenic, and silicone-free, it directly solves the biggest customer complaints of irritation and pilling, capturing the sensitive skin market.
•The inclusion of a safety seal will build immediate trust, making it the go-to choice for savvy consumers seeking high-end results without the high-end price tag.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Texture & Formula | Lightweight, non-sticky, fast-absorbing clear gel | Addresses the top negative insight of an unpleasant 'sticky or tacky feeling' while delivering the 'lightweight, non-clogging texture' that customers love. A fast-absorbing formula also helps prevent makeup pilling. |
| Finish | Natural Matte Finish with Oil Control | Directly targets the highly-praised benefit of 'effective oil control and a long-lasting matte finish', especially for oily skin, while avoiding the negative outcome of an 'oily or greasy sheen'. |
| Core Function | Makeup Gripping & 12-Hour Long-Wear | This is the #1 value driver from positive reviews. The spec must deliver on the promise that makeup 'stays intact for 8-12 hours', making it a reliable long-lasting gel primer. |
| Skincare Benefits | Pore-Blurring & Hydrating with Hyaluronic Acid | Combines two key positive insights: creating a 'smooth, blurred canvas that minimizes pores' and providing hydration, which attracts customers with both oily and dry skin concerns. |
| Formulation Claims | Fragrance-Free, Silicone-Free, Non-Comedogenic, Vegan & Cruelty-Free | A strategic choice to capture the sensitive skin market by directly addressing major complaints of 'skin irritation, rashes, or breakouts' and the polarizing effect of fragrance. A silicone-free formula also mitigates the risk of pilling. |
| Packaging | Squeeze tube with a foil safety seal | Directly resolves the significant customer concern about hygiene and tampering due to a 'lack of a safety seal', building trust and perceived product quality at a low cost. |
Reduces formulation cost while still providing effective hydration. Glycerin is a well-regarded, cost-effective humectant that aligns with the value segment's price point.
Silicone-based formulas are often cheaper and can provide excellent smoothing effects. This is viable if testing proves it does not cause pilling with common foundations, a major customer pain point.
Eliminates lengthy R&D and stability testing periods. Using readily available packaging components avoids custom mold creation and sourcing delays, significantly speeding up time to market.
Creates a differentiated product specifically for the oily skin segment, a key group in the value market. This allows for targeted marketing as a powerful 'oil control face gel'.
Appeals to the value-conscious consumer who appreciates affordability and repurchases frequently. This leverages the 'bulk face gel' keyword and reinforces the product's favorable cost-to-performance ratio.
Verified suppliers and product samples we recommend for this category.
Unny Youyi Isolation Cream Sunscreen Concealer Light Transparent Primer Makeup Primer Student Affordable Makeup Cream Daily Makeup
AUD $5.38
MOQ: 1 | Orders: 15,836
Unny Youyi Clear Isolation Cream Moisturizing Concealer Primer Makeup Primer for Students Affordable No-Makeup Cream Natural Pseudo No-Makeup
AUD $6.38
MOQ: 1 | Orders: 2,180
UNNY Isolation Cream Sunscreen Concealer Hidden Pore Bottoming Makeup Front Cream Student Parity Plain Cream genuine goods
AUD $7.06
MOQ: 1 | Orders: 105
Lanji Beauty Aloe Vera Exfoliating Gel Deep Cleansing Shrinks Pores Hydrating Moisturizing Gentle Exfoliating Mud Treasure
AUD $0.16
MOQ: 1 | Orders: 1,180
Unny Youyi Isolation Cream Long Tube Isolation Makeup Front Milk Brightens Skin Color Concealer Foundation Three-in-One Soft Focus Fog Sense for Women
AUD $5.38
MOQ: 1 | Orders: 3,013
Quality risks, pricing levers, and key specifications to keep in mind.
The data reveals a heavy concentration of face gel suppliers within Guangdong province, particularly in the cities of Guangzhou and Shantou. Guangzhou stands out as the primary center for OEM/ODM services with a mature ecosystem and robust R&D capabilities. Shantou emerges as a competitive cluster for cost-effective, mass-market production, while a secondary option exists in Zhejiang's Yiwu, known for its export-focused trade of diverse beauty products.
Submit your design with target specs, and we'll connect you with vetted manufacturers.