Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
To win the value segment, we will launch a multitasking sunscreen face gel specifically formulated for oily and combinat...
Our premium strategy is to launch a dermatologist-backed multitasking sunscreen face gel that functions as a high-perfor...
•To win the value segment, we will launch a multitasking sunscreen face gel specifically formulated for oily and combination skin.
•This product will directly address the #1 customer complaint: the misleading 'glowy' finish of current gel sunscreens.
•Our product will deliver a true matte, dry-touch finish that controls oil and shine, while maintaining the lightweight, fast-absorbing texture customers love.
•It will be a truly transparent, no-white-cast formula, making it perfect for all skin tones.
•By being fragrance-free and formulated to not sting the eyes, we will capture customers with sensitive skin.
•This positions us as the go-to affordable daily sunscreen for those seeking a comfortable, non-greasy, and reliable face gel.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Sun Protection Factor (SPF) | SPF 50+, Broad Spectrum PA++++ | Matches the high protection level standard in the category, meeting customer expectations for effective sun defense. |
| Finish | True Matte / Dry-Touch Finish | Directly counters the top negative insight from oily-skinned users who find existing 'gel' products 'overly shiny, sticky, and greasy'. This is the core competitive advantage. |
| Texture | Lightweight, Fast-Absorbing Gel-Cream | Delivers the 'lightweight, fluid, and fast-absorbing' texture customers praise, while the 'gel-cream' name is more accurate and manages expectations better than a pure 'gel' for a mattifying product. |
| Transparency & Color | 100% Transparent / No White Cast | Addresses a key positive driver ('no white cast') and a critical negative one ('slight white cast on darker skin'). This is essential for inclusivity. |
| Key Ingredients | Niacinamide, Silica, Aloe Vera | Niacinamide and Silica provide oil control and a matte finish. Aloe Vera is a soothing ingredient that appeals to sensitive skin users and subtly incorporates the 'aloe vera gel' SEO keyword. |
| Scent | Fragrance-Free | Appeals to the large group of customers sensitive to strong smells and avoids the 'strong alcohol or sunscreen smell' complaint. |
| Eye Safety | No-Sting Formula | Directly solves the painful problem of the product stinging users' eyes, a common complaint with chemical sunscreens. |
| Multitasking Benefit | Acts as a smooth, oil-controlling makeup primer | Capitalizes on the positive insight that customers love using the sunscreen as a primer, while adding the oil-control benefit to reinforce the core value proposition. |
| Packaging | 50g tube with a tamper-evident foil seal | Addresses widespread customer suspicion about authenticity and counterfeit items by providing a clear sign of a new, untouched product. |
Reduces formulation cost while still providing a mattifying effect, though with a potentially less elegant skin feel.
Lowers COGS by focusing solely on the core functions of sun protection and mattifying, creating a more basic but cost-effective product.
Eliminates R&D and stability testing timelines, allowing for a much faster launch by leveraging a proven, ready-to-go base.
Avoids long lead times associated with custom-colored or uniquely shaped packaging components.
Targets the growing market for sensitive and acne-prone skin by adding a popular soothing ingredient, offering a clear point of differentiation.
Provides better value for loyal customers, encourages bulk purchase, and directly leverages the 'bulk face gel' SEO keyword.
Stands out from competitors' often clinical or feminine branding and broadens the target audience.
Verified suppliers and product samples we recommend for this category.
Sunscreen Spf50+Pa+++ Whitening Sunscreen Lotion Sunscreen Spray Refreshing Wholesale Cross-Border
BRL $2.88
MOQ: 1 | Orders: 11,797
Bisutang Sunscreen 55g Isolation Cream Spray Anti-Uv Waterproof Anti-Sweat Refreshing Non-Greasy
BRL $7.20
MOQ: 3 | Orders: 15,272
Brand Au Whitening Sunscreen Moisturizing Hydrating Isolation Refreshing Non-Greasy Sunscreen Milk Waterproof Sweatproof Skin Care
BRL $10.71
MOQ: 1 | Orders: 136
Skin Whitening and Freckle Removal Sunscreen Isolation and Anti-Uv Summer Sunscreen Spray Concealer Sunscreen Cream Wholesale
BRL $0.90
MOQ: 3 | Orders: 14,495
Fanzhen Han Chan Sunscreen 50+++ Isolation Protection Anti-Uv Refreshing Non-Greasy Sunscreen Women's Face
BRL $3.60
MOQ: 3 | Orders: 18,013
English version cross-border foreign trade piece fruit mask wholesale hyaluronic acid hydrating cucumber rose aloe plant genuine goods
BRL $0.20
MOQ: 1 | Orders: 1,691
Quality risks, pricing levers, and key specifications to keep in mind.
The Pearl River Delta, particularly Guangzhou, is the primary manufacturing hub for multitasking sunscreen face gels, evidenced by the highest concentration of suppliers. This region offers a deep, well-established cosmetics supply chain with extensive OEM/ODM capabilities. Secondary clusters in Guangdong, such as Foshan and Shantou, provide alternative sourcing options within the same powerful ecosystem, while Zhejiang's Jinhua emerges as a niche location.
As a dominant force in China's cosmetics industry, Guangzhou has the largest concentration of suppliers and a mature supply chain. Manufacturers offer comprehensive OEM/ODM services, indicating strong capabilities for custom formulations and large-scale production.
⚠️ The large number of suppliers can vary significantly in quality and specialization. Buyers should conduct thorough vetting to find a partner that matches their specific quality and formulation needs.
Possesses a notable cluster of suppliers and benefits from its proximity to Guangzhou's comprehensive cosmetics ecosystem. This allows access to a shared supply chain for raw materials and packaging.
⚠️ Supplier base is smaller than Guangzhou's, potentially offering less variety in highly specialized or innovative gel products. Capabilities may be more focused on standard formulations.
A smaller, but established, cluster within the broader Guangdong cosmetics production region. Suppliers here contribute to the province's overall strength in skincare manufacturing.
⚠️ Limited number of suppliers means fewer choices and potentially less capacity for very large volume orders compared to Guangzhou or Foshan.
This area is a known cosmetics manufacturing zone with suppliers offering a diverse product range, including various types of gel-based facial products. It represents an alternative to the Guangdong-centric supply base.
⚠️ The supplier base for face gel is significantly smaller than in Guangdong, indicating a more limited ecosystem and potentially less competitive terms for mainstream products.
Submit your design with target specs, and we'll connect you with vetted manufacturers.