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Trend signals, demand data, and market insights for this product
$1.48
1-3 units
5-10 days
Guangdong, Guangdong
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
The strategic goal is to launch a category-leading body lotion that delivers exceptional hydration and value. We will wi...
MOQ: 200 - 500 units
Our strategy is to capture the premium market with a sophisticated, sensorial body lotion that delivers on its promises....
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Texture & Absorption | Lightweight, non-greasy, fast-absorbing cream | Directly responds to the strongest positive insight across all segments. Customers highly value a formula that absorbs quickly without leaving a sticky residue, resulting in a 'soft and silky' feel. |
| Key Active Ingredient | 10% Urea and Shea Butter | Leverages a specific competitor feature (10% Urea) known for intense hydration and addresses positive reviews praising effectiveness on very dry skin, dermatitis, and psoriasis. Shea Butter is a well-regarded natural moisturizer. |
| Scent Profile | Offer two SKUs: 1) 'Light Citrus & Mint' with a quick fade time, and 2) 'Fragrance-Free' | Addresses the highly polarizing 'medicinal' scent issue. A light, refreshing scent aligns with positive feedback, while the quick fade is a praised feature. A fragrance-free option captures the sensitive skin market and those who dislike any scent, mitigating the biggest risk for repurchase. |
| Packaging | 400ml PET bottle with a durable, locking pump mechanism and protective outer shipping box. | Directly solves a major negative insight regarding broken pumps and damaged packaging upon arrival. A larger 400ml size addresses complaints about small product sizes and reinforces the excellent value proposition. |
| Skin Compatibility | Hypoallergenic and dermatologist-tested for sensitive skin | Capitalizes on positive feedback about the product being gentle enough for babies and sensitive skin. Formalizing this with testing and claims adds a layer of trust and broadens the target audience. |
Depth information for decision-making - not the primary driver.
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