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$0.91
3-500 units
5-10 days
Guangdong, Guangdong
Medium


Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a high-performance natural deodorant that directly addresses the category's big...
MOQ: 3-500 units
Our premium offering will be the definitive solution for the discerning natural deodorant user, justifying its price wit...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Base | Baking Soda-Free formula with Magnesium Hydroxide, Tapioca Starch, and Shea Butter. | Directly addresses the major negative insight of skin irritation and stinging, as baking soda is a common irritant. This combination neutralizes odor effectively (addressing short-lived effectiveness) while being gentle, a key positive driver for users with sensitive skin. Shea butter ensures a smooth application. |
| Odor Control Duration | 12-Hour Proven Odor Protection | Competes directly with the primary complaint that value deodorants are short-lived and require frequent reapplication. This provides a clear performance benchmark that builds trust and justifies a mid-tier price within the value segment. |
| Application & Finish | Clear-drying solid stick that glides on smoothly without residue. | Solves two major negative points: 'leaves white marks or stains' and 'hard-to-wash-out residue'. A smooth glide improves the user experience, a noted positive insight. |
| Scent Profile | Offer 3 options: Unscented, Coconut & Vanilla, and Citrus & Cedarwood, using natural essential oils. | Caters to multiple preferences. The 'unscented' option is a specific positive callout for those with fragrance sensitivity. The chosen scents are popular, pleasant, and subtle, avoiding the 'polarizing' or 'overpowering' scent issue mentioned in negative reviews. |
| Packaging | Solid stick with a 'push-from-bottom' or improved twist-up mechanism allowing access to 100% of the product. | Addresses the specific customer frustration regarding product waste in stick deodorants, creating a point of differentiation and value. |
| Key Claims | Aluminium-Free, Paraben-Free, Vegan, Cruelty-Free, Gentle on Sensitive Skin. | Aligns with the core purchase drivers for the natural deodorant category. 'Gentle on Sensitive Skin' is a crucial claim to attract users who have had poor reactions to other natural and conventional products. |
Depth information for decision-making - not the primary driver.
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