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$1.66
1-3 units
5-10 days
Guangdong, Guangdong
Medium


Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a natural, aluminum-free deodorant that directly addresses the top customer com...
MOQ: 200 - 500 units
Our premium product will be the definitive solution for the discerning consumer seeking a flawless natural deodorant exp...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Core Formula | Aluminum-Free & Baking Soda-Free | Directly addresses the most severe negative insight regarding skin irritation and rashes, which persists even in 'natural' formulas. This provides a significant competitive advantage for users with sensitive skin, a key purchasing demographic. |
| Odor Control Actives | Magnesium Hydroxide and/or Zinc Ricinoleate | Provides effective, 'long-lasting odor neutralization' without the irritation of baking soda. This combination is gentle and proven, tackling the negative insight about short-lived effectiveness. |
| Texture & Application | Smooth-glide solid stick that applies clear | Solves the common complaints of pasty, clumpy, and sticky textures. A clear application directly counters the negative insight about white marks and residue on clothing, a major purchase barrier. |
| Scent Profile | Light, fresh scents from essential oils (e.g., Bergamot, Lavender, Tea Tree) and an Unscented option. | Appeals to the positive preference for natural, non-overpowering scents while avoiding the polarizing 'medicinal' smells mentioned in negative reviews. An unscented version captures the most sensitive user segment. |
| Format & Size | Large solid stick (75g) | Leverages the positive insight that larger sticks are perceived as good value for money, directly countering the perception that natural deodorants are expensive compared to conventional ones. |
| Added Skin Benefit | Infused with Niacinamide | Capitalizes on the positive insight that some formulas improve underarm appearance. Niacinamide is known to help with skin tone and texture, adding a tangible benefit that enhances perceived value. |
| Packaging | Standard twist-up PP plastic container | A reliable, cost-effective choice that avoids the 'faulty packaging' issues mentioned in reviews. Sourcing 'deodorant containers in bulk' is key to achieving the value price point. |
Depth information for decision-making - not the primary driver.
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