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$1.40
1-3 units
5-10 days
Guangdong, Guangdong
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
MOQ: 200 - 500 units
To lead the premium segment, we will launch a large-format, moisturizing body scrub ('Esfoliante Corporal Hidratante') t...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Product Type | Moisturizing Body Scrub (Esfoliante Corporal Hidratante) | Combines the two key features of the premium segment: body-specific exfoliation and moisturizing benefits ('Hidratante'), creating a clear and desirable product positioning. |
| Container Size | 500g - 600g | Competes directly with the large 450g-650g sizes in the premium segment. This large format provides a perception of value and aligns with SEO terms like 'bulk body scrub'. |
| Key Ingredients | Natural exfoliants (Fine Sugar or Apricot Seed Powder) blended with rich moisturizers (Shea Butter and Chestnut Oil). | Leverages the natural and botanical ingredients (apricot, chestnut, shea) used by premium competitors to deliver both exfoliation and hydration, which is a core expectation in this segment. |
| Formulation / Texture | Rich Cream ('Creme') or Pulp ('Polpa') base | Adopts the luxurious textures seen in premium competitors, providing a more sensorial and high-end experience compared to simpler gel or oil scrubs in the value segment. |
| Primary Benefit | Intensive Skin Renewal ('Renovação Corporal') and Deep Hydration | Uses the exact marketing language ('Renovação Corporal') of successful competitors to resonate with the target audience's desire for renewed, smooth skin, while reinforcing the moisturizing benefit. |
| Exfoliation Level | Medium to Strong Abrasion, clearly stated on packaging | Addresses the competitor practice of specifying abrasion level ('Forte Abrasão'). This manages customer expectations and allows for targeted marketing to users seeking effective exfoliation. |
| Packaging | Wide-mouth, heavy-walled PETG or glass jar with a premium finish. | The packaging must reflect the premium price point and accommodate the large volume. A wide-mouth jar is practical for a body scrub, and using high-quality materials signals luxury. This aligns with sourcing high-quality 'body scrub jars'. |
Depth information for decision-making - not the primary driver.
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