Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
This product is positioned as a superior value facial cleanser that directly solves the most common frustrations in the ...
This product is an elite, dermatologist-tested facial cleanser for the discerning consumer who demands efficacy without ...
•This product is positioned as a superior value facial cleanser that directly solves the most common frustrations in the affordable segment.
•It's a lightweight, non-comedogenic oil cleanser designed to effectively melt waterproof makeup without causing breakouts or leaving a greasy residue.
•By focusing on a sting-free eye-safe formula, leak-proof packaging, and a pleasant user experience, it aims to become the go-to daily cleanser, offering exceptional performance and reliability at an accessible price point.
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The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Type | Lightweight, Non-Comedogenic Cleansing Oil | Addresses the strong positive preference for lightweight, fluid textures and directly counters the major negative insight of cleansers causing acne or pimples. 'Non-comedogenic' is a key claim to build trust with oily and acne-prone users. |
| Key Ingredients | Centella Asiatica, Heartleaf Extract, Grapeseed Oil | Incorporates popular soothing ingredients (Centella, Heartleaf) used by competitors, while selecting a non-comedogenic base oil (Grapeseed) to prevent breakouts, a significant customer pain point. |
| Efficacy | Effectively removes waterproof makeup and sunscreen without excessive rubbing. | This is the #1 positive insight. The product must excel at its primary function to be competitive. This spec directly meets the core customer expectation for a makeup-removing oil. |
| Rinsability & Finish | Fast-emulsifying formula that rinses completely clean, leaving skin soft and hydrated with no oily residue. | Combines two key positive insights (easy rinsing, hydrated feel) and solves two major negative ones (greasy film, skin feeling tight or dry). This is a critical performance differentiator. |
| Eye Safety | Ophthalmologist-Tested, Sting-Free Formula | Directly addresses positive feedback for gentle-on-eyes formulas and solves the frustration of products that cannot be used around the eyes, which defeats a primary purpose of a makeup remover. |
| Fragrance | Fragrance-Free | Avoids the polarizing issue of scent. It directly solves the negative feedback about 'unpleasant cooking oil' smells and caters to the preference for unscented products, especially for sensitive skin. |
| Packaging | 150ml bottle with a high-quality, leak-proof pump | A reliable, leak-proof pump directly solves a recurring and frustrating packaging issue. The 150ml size offers good value, addressing the positive insight of a bottle lasting for months, and avoids the 'misleadingly small' complaint. |
Reduces COGS by swapping premium-perceived oils for more cost-effective alternatives that still deliver on the core non-comedogenic promise.
Lowers packaging cost and complexity while still directly addressing the critical 'leaky packaging' complaint.
Reduces dependency on agricultural ingredients which can have variable lead times and quality, thus speeding up production.
Eliminates tooling and custom production delays, significantly shortening the packaging procurement lead time.
Creates a differentiated product that more aggressively targets the customer desire for blackhead and sebaceous filament removal, a key positive insight.
Caters to a different user preference for solid-to-oil cleansers, expanding the product line and capturing a wider audience within the facial cleanser category.
Verified suppliers and product samples we recommend for this category.
200ml press cleansing oil bottle plastic lotion sub-bottle wholesale PET Toner essential oil bottle packaging material manufacturer
BRL $0.89
MOQ: 10000 | Orders: 2
Foreign Trade Factory Customization, Amazon All-English Makeup Eyeshadow, Moroccan Makeup Remover Oil, OEM Cross-border Private Label
BRL $5.85
MOQ: 1 | Orders: 0
Amazon Bestseller Moroccan Cleansing Oil, Deep Cleansing, Gentle, Eye-Safe, Non-Irritating Makeup Remover, Customization
BRL $12.60
MOQ: 2000 | Orders: 1
Yisenyuan Manufacturer Wholesale Colorless Jojoba Oil Jojoba Oil Jojoba Seed Oil Handmade Soap Raw Material for Massage
BRL $117.00
MOQ: 1 | Orders: 65
Quality risks, pricing levers, and key specifications to keep in mind.
The manufacturing landscape for oil-based cleansers is heavily concentrated in China's Guangdong province, particularly within the cities of Guangzhou, Shantou, and Foshan. Guangzhou stands out as the primary hub, leveraging its integrated 'Beauty Bay' supply chain in districts like Baiyun and Huadu for a wide range of products. Shantou offers a strong cluster for cost-competitive production, while Zhejiang province emerges as a secondary hub with diverse capabilities for the export market.
Submit your design with target specs, and we'll connect you with vetted manufacturers.