Sourcing PlaybookTrend: growing

Source the On-The-Go Liquid Protein Snacks

Verified suppliers, target pricing, specifications, and sourcing risks—everything you need to move from idea to production.

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Trend signals, demand data, and market insights for this product

Sourcing Snapshot

Target

R$19 - R$30

MOQ

1-3 units

Lead Time

5-10 days

Best Regions

Shandong, Anhui

Risk Level

Medium

Why This Product Is Worth Sourcing

Prioritize suppliers with proven experience in ready-to-drink (RTD) beverage manufacturing and robust food safety certifications compliant with Brazilian ANVISA regulations.
Heavily scrutinize packaging. Request samples of both the bottle and the outer case, and conduct your own stress tests to ensure they can withstand the rigors of shipping and prevent costly damage.
Always request and approve pre-production samples for sensory evaluation (taste, texture, mixability). This is a critical step to ensure the final product meets your quality standards before committing to a large order.
Negotiate terms that guarantee a minimum shelf life upon delivery, not just from the date of manufacture. This is crucial for managing inventory and satisfying customers who buy in bulk.

Choose Your Sourcing Strategy

Your pricing, materials, supplier type, and MOQ depend on this decision.

Recommended from trends

Value Segment

Value On-The-Go Liquid Protein Snacks

R$19 - R$30/unit

The winning strategy for the value segment is to deliver a superior experience on the core attributes customers value mo...

• MOQ: 300 - 1000 units• Value Segment: Cost-effective Whey Protein Concentrate (WPC) is standard, with an option for Whey Protein Isolate (WPI) to offer a 'Zero Lactose' product.

• Budget-Conscious Buyers

Premium Segment

Premium On-The-Go Liquid Protein Snacks

R$48 - R$86/unit

MOQ: 200 - 500 units

The premium strategy focuses on building a brand synonymous with trust, quality, and efficacy. We will target discerning...

• MOQ: 200 - 500 units• Value Segment: Cost-effective Whey Protein Concentrate (WPC) is standard, with an option for Whey Protein Isolate (WPI) to offer a 'Zero Lactose' product.

• Quality-Focused Buyers

Verified Suppliers for This Strategy

These manufacturers match the selected pricing, MOQ and quality requirements.

Guangzhou Junheng Catering Management Service Co., Ltd.

Room 110-1, Hongyi Business Center, No. 6 Fenggang Road, Renhe Town, Baiyun District, Guangzhou City, Guangdong

Good Dispute ResolutionGood Overall Service

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Inner Mongolia Langege Dairy Co., Ltd.

No. 1 Baiye Road, Jining District, Ulanqab City, Ulanqab, Inner Mongolia

Fast ResponseGood QualityGood Dispute Resolution

Inner Mongolia Langege Dairy Co., Ltd. product 1

Inner Mongolia Langege Dairy Co., Ltd. product 2

Inner Mongolia Langege Dairy Co., Ltd. product 3

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Production-Ready Specifications

Recommended specifications based on market demand and supplier feasibility.

Parameter	Recommendation	Rationale
Protein Content	20g per serving	Competes at the higher end of the value segment (15-23g) to deliver on customer expectations for efficacy in meeting protein macros.
Protein Source	Whey Protein Concentrate (WPC) with a 'Zero Lactose' option using Whey Protein Isolate (WPI)	Provides a cost-effective base product while capturing the highly sought-after lactose-free market segment, addressing specific dietary needs.
Texture & Mouthfeel	Formulated for an ultra-smooth, non-gritty texture	Directly addresses the positive insight that a smooth texture is a key differentiator and a major driver of satisfaction, avoiding the 'chalky aftertaste' complaint.
Dietary Profile	Zero added sugar, low-carbohydrate	Catters to the strong demand for products that support health and fitness goals, as highlighted in positive review insights.
Packaging	Reinforced, crush-resistant 12-pack box with internal dividers and structurally enhanced bottles	Solves the most significant negative insight regarding flimsy packaging that leads to dented and leaking products, creating a major point of differentiation and customer trust.
Shelf Life	12-month shelf life from production	Addresses customer frustration with short expiration dates and satisfies the desire to stock up on bulk deals without worry of spoilage.
Sales Format	12-unit multi-packs	Appeals to the value-seeking customer who actively looks for 'bulk protein snacks' and online promotions for better savings.

Risks, Trade-offs & Quality Control

Depth information for decision-making - not the primary driver.

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