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Trend signals, demand data, and market insights for this product
$8.28
1-3 units
5-10 days
Guangdong, Guangdong
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
The value segment strategy is to launch a reliable, high-protection SPF 50 facial sunscreen that builds trust by directl...
MOQ: 200 - 500 units
The premium segment strategy is to launch a sophisticated, high-performance 'serum-sunscreen' that delivers a superior s...
These manufacturers match the selected pricing, MOQ and quality requirements.
Real products available from verified suppliers in this category.
Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Sun Protection Factor (SPF) | SPF 50, Broad Spectrum, Clinically Proven | Matches competitor offerings of SPF 50/60 but adds 'Clinically Proven' to directly counter the severe negative insight of users getting sunburned. This builds trust and justifies the core function. |
| Texture & Finish | Lightweight, Fast-Absorbing Gel-Cream with a Dry, Non-Sticky Finish | Directly targets the most-loved positive insight for a lightweight, dry finish, making it ideal for oily skin. It also solves the major negative complaint about products being oily, sticky, or pilling. |
| Product Volume | 50ml | Addresses the significant negative insight of products being 'smaller than they appear'. 50ml is a standard, substantial size that feels like good value and avoids customer disappointment, while still being travel-friendly. |
| Key Active Ingredient | Salicylic Acid (0.5%) | Competitors use Salicylic Acid to target acne and oily skin, which are common concerns. Including a low, effective concentration adds a clear benefit for a key user group without significantly increasing cost. |
| Primary Packaging | 50ml Opaque Squeeze Tube with Flip-Top Cap | A squeeze tube is cost-effective for the value segment. It is also more durable for shipping than pump bottles, addressing the negative insight about products arriving broken or leaking. |
| Fragrance | Light, Hypoallergenic Fresh Scent | Responds to the positive feedback for pleasant, light fragrances while using a hypoallergenic formula to mitigate the risk of skin allergies and irritation, a major negative point for competitors. |
| On-Pack Information | Full ingredients and instructions in Portuguese | Directly solves the critical negative insight about the lack of instructions in the local language, improving user experience and ensuring correct application. |
Depth information for decision-making - not the primary driver.
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