Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
This product is positioned as a fun, effective, and highly sensorial 'Esfoliante Corporal' (Body Exfoliant) for the valu...
This product is a luxurious, dual-action Body Polish designed for a spa-at-home experience. It justifies its premium pri...
•This product is positioned as a fun, effective, and highly sensorial 'Esfoliante Corporal' (Body Exfoliant) for the value-conscious consumer.
•The strategy is to win by offering a dual-use formula for both body and face, maximizing perceived value.
•It will capture attention with vibrant colors and popular, high-impact fruit and dessert-inspired fragrances, delivering on the promise of soft, renewed, and smooth skin at an accessible price point.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Product Type | Dual-Use Body & Face Exfoliating Scrub | Competitors offer versatile body and face products, which provides a strong value proposition. This directly addresses the 'Esfoliante Corporal' keyword while adding a key benefit. |
| Key Benefit | Gentle Exfoliation and Light Hydration | Aligns with competitor claims of combining exfoliation with moisturizing properties, meeting core customer expectations for soft, smooth skin. |
| Texture | Vibrant colored gel with fine, uniform exfoliating particles | A gel base is cost-effective and ideal for creating the 'vibrant and playful colors' seen in the market. Fine particles make it suitable for both face and body use. |
| Fragrance Profile | High-impact, single-note fruit scents (e.g., Strawberry, Watermelon) | The value segment is driven by strong, recognizable sensorial experiences. Focusing on popular fruit and dessert scents is a proven strategy based on competitor offerings. |
| Key Ingredients | Glycerin, Fine Sugar or Jojoba Beads, Fruit Extracts | Glycerin provides cost-effective hydration. Sugar is a natural exfoliant. Fruit extracts support the fragrance story and allow for secondary claims like 'antioxidant properties'. |
| Packaging | 150g-200g plastic jar with a bright, colorful label | This is a standard, cost-effective format for the value segment that allows the product's vibrant color to be visible, enhancing its 'fun and visual appeal'. |
Can be cheaper and offers more control over particle size and abrasiveness, but may have negative environmental perceptions. A trade-off for pure cost reduction.
Reduces packaging material cost, weight, and potential for breakage. Can be sourced in bulk to lower COGS.
Eliminates the need for base formulation development and testing, significantly speeding up production time. Focus can be on adding scent and color.
Avoids long lead times associated with custom mold creation. Allows for faster turnaround by using readily available components.
Adds a unique visual element that enhances the 'fun' aspect, making the product stand out on the shelf and creating a shimmering effect on the skin after use.
Creates urgency and excitement, moving beyond simple fruit scents while still fitting the playful, sensorial theme of the value segment.
Verified suppliers and product samples we recommend for this category.
Facial exfoliating gel Whole Body Exfoliating blackhead deep cleansing pore aloe gel scrub cream wholesale
BRL $0.85
MOQ: 1 | Orders: 27,993
Aloe Vera Exfoliating Gel Facial Gentle Cleansing Scrub Deep Hydrating Moisturizing Green Tea Facial Exfoliator
BRL $0.90
MOQ: 1 | Orders: 189
Yinmei Facial Scrub Exfoliating Deep Cleansing Gentle Exfoliating Mud Rub Aloe Vera Exfoliating Gel
BRL $0.58
MOQ: 1 | Orders: 6,473
WWP Foreign Trade Body Scrub Exfoliating and Chicken Skin Exfoliating Body Deep Cleansing Cross-border Coffee Scrub 350g
BRL $2.47
MOQ: 1 | Orders: 1,046
Rongyao Avocado Ice Cream Body Scrub 250g Soft Cleansing Exfoliating Avocado Scrub Factory
BRL $1.98
MOQ: 1 | Orders: 24,468
Pomegranate Tender Whitening Body Scrub Deep Cleansing Pores Long-lasting Fragrance Remove Chicken Skin Exfoliating Massage Cream Wholesale
BRL $13.50
MOQ: 1 | Orders: 6
Quality risks, pricing levers, and key specifications to keep in mind.
Guangdong province, particularly the cities of Guangzhou and Foshan, stands out as the primary manufacturing hub for body scrubs. These clusters offer a high concentration of suppliers and benefit from a well-established supply chain for raw materials and packaging, enabling flexible production and competitive pricing. Smaller clusters in Guangdong like Shantou provide additional sourcing options at different price points.
Recognized as China's "beauty capital," this cluster has the highest concentration of suppliers. It is supported by a vast and efficient supply chain for raw materials and packaging, allowing for fast-paced production, flexibility, and a wide range of quality levels.
⚠️ The large number of suppliers requires careful vetting to ensure consistent quality control and adherence to specific certifications.
A strong secondary cluster with a significant supplier base, located within the core Pearl River Delta cosmetics ecosystem. It benefits from proximity to Guangzhou's extensive supply chain, supporting versatile manufacturing capabilities.
⚠️ Production costs and capabilities may vary from Guangzhou, so buyers should conduct thorough comparisons to find the best fit.
A notable secondary cluster in Guangdong with a moderate number of suppliers. As part of the broader Pearl River Delta industrial region, it offers access to cost-effective production solutions.
⚠️ Supplier capabilities may be more focused on mass production rather than highly innovative or complex sensorial formulations.
This cluster is located near the major export hub of Yiwu and is geared towards mass production for international markets. The data indicates a highly competitive price point for this area.
⚠️ Manufacturing facilities are often smaller-scale and prioritize volume over cutting-edge R&D or premium, complex formulations.
Submit your design with target specs, and we'll connect you with vetted manufacturers.