Sourcy
Sourcing PlaybookTrend: sustained

Source the Serum-Infused Foundation

Verified suppliers, target pricing, specifications, and sourcing risks—everything you need to move from idea to production.

Trend signals, demand data, and market insights for this product

Sourcing Snapshot
Target

$0.46

MOQ

1-3 units

Lead Time

5-10 days

Best Regions

Guangdong Province, Dongguan City, Guangdong Dongguan Fenggang Tian'an Shenchuang Valley, Guangdong Province, Guangzhou City, Huadu District, Xinya Street, Jinghu Avenue South, Fuyuan 3rd Road No. 8, Building B, 5th Floor

Risk Level

Medium

Why This Product Is Worth Sourcing

  • Prioritize Packaging Early: Your choice of cosmetic packaging is critical. To shorten your timeline, consider using stock bottles and pumps from a cosmetic packaging wholesale supplier. For brand differentiation, explore custom cosmetic packaging, but be sure to factor in the 3-6 month lead time for new molds.
  • Accelerate Formula Development: Partner with a cosmetic manufacturer that offers a proven, stable serum foundation base. This allows you to reduce R&D and stability testing time, focusing your resources on customizing the formula with your unique active ingredients and perfecting the shade range.
  • Strategize Your Shade Launch: Sourcing a product with over 30 shades presents logistical challenges. Consider a phased launch, starting with a core range of 15-20 of the most popular shades to speed up your market entry and simplify initial inventory management.
  • Vet Supplier Capabilities: Ensure your chosen formula lab and cosmetic packaging supplier have proven experience with skincare-makeup hybrids and airless pump systems. Always request and rigorously test pre-production samples to verify formula performance, shade accuracy, and packaging functionality before committing to a full run.
Explore related Cosmetics trends
Serum-Infused Foundation 1
Serum-Infused Foundation 2

Choose Your Sourcing Strategy

Your pricing, materials, supplier type, and MOQ depend on this decision.

Recommended from trends
Value Segment

Value Serum-Infused Foundation

$4 - $7/unit

To win the value segment, we will launch a hydrating serum foundation that directly addresses the market's biggest compl...

MOQ: 300 - 1000 units**Frosted Glass:** Used for luxury cosmetic packaging, providing a weighty, premium feel that protects the integrity of light- and air-sensitive formulas.
Budget-Conscious Buyers
Premium Segment

Premium Serum-Infused Foundation

$12 - $21/unit

MOQ: 200 - 500 units

Our premium strategy is to deliver a definitive, high-performance makeup-skincare hybrid that justifies its price throug...

MOQ: 200 - 500 units**Frosted Glass:** Used for luxury cosmetic packaging, providing a weighty, premium feel that protects the integrity of light- and air-sensitive formulas.
Quality-Focused Buyers

Verified Suppliers for This Strategy

These manufacturers match the selected pricing, MOQ and quality requirements.

Guangdong Nasdaq Cosmetics Co., Ltd.

Guangdong Dongguan Dongcheng Street, Dongguan City, Brick Kiln Second Horizontal Road No. 11, Building 2, Room 201
Good QualityGood Dispute ResolutionExcellent Returns
Guangdong Nasdaq Cosmetics Co., Ltd. product 1Guangdong Nasdaq Cosmetics Co., Ltd. product 2Guangdong Nasdaq Cosmetics Co., Ltd. product 3
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Guangzhou Oubo Cosmetics Co., Ltd.

Guangdong Guangzhou Renhe Town, Daxian Village, 7th Economic Cooperative (Yu Jiubu) Building B, Self-numbered Door Plate, Tongfu North Road No. 2
Good Dispute ResolutionGood Overall Service
Guangzhou Oubo Cosmetics Co., Ltd. product 1Guangzhou Oubo Cosmetics Co., Ltd. product 2Guangzhou Oubo Cosmetics Co., Ltd. product 3
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Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd.

Guangdong Guangzhou Baiyun District, Gaoda Street No. 128, Building A PDD
Fast ResponseGood Dispute ResolutionExcellent Returns
Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd. product 1Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd. product 2Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd. product 3
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Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd.

Guangdong Guangzhou Baiyun District, Boya Business Center 6th Floor
Excellent Dispute ResolutionGood ReturnsExcellent Consultation
Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd. product 1Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd. product 2Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd. product 3
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Sample Products from Suppliers

Real products available from verified suppliers in this category.

Image beauty light-sensitive moisturizing Foundation liquid waterproof concealer makeup refreshing moisturizing Makeup BB cream Cosmetics Wholesale
$0.87

Image beauty light-sensitive moisturizing Foundation liquid waterproof concealer makeup refreshing moisturizing Makeup BB cream Cosmetics Wholesale

MOQ: 1+122,298 sold
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Bee Shell Light Translucent Concealer Liquid Foundation Women's Moisturizing Light Breathable Moisturizing Concealer Foundation Bb Cream Wholesale
$0.39

Bee Shell Light Translucent Concealer Liquid Foundation Women's Moisturizing Light Breathable Moisturizing Concealer Foundation Bb Cream Wholesale

MOQ: 1+237,365 sold
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Zhiduo hydrating liquid foundation (01# Natural color) (02# ivory white) 30ml factory direct sales
$0.42

Zhiduo hydrating liquid foundation (01# Natural color) (02# ivory white) 30ml factory direct sales

MOQ: 3+101,796 sold
Start Sourcing
Zhiduo Water-Sensitive Liquid Foundation Facial Concealer Makeup, Refreshing Moisturizing BB Cream, Facial Care, Factory Wholesale
$0.42

Zhiduo Water-Sensitive Liquid Foundation Facial Concealer Makeup, Refreshing Moisturizing BB Cream, Facial Care, Factory Wholesale

MOQ: 1+101,122 sold
Start Sourcing
Water-sensitive foundation liquid facial concealer makeup refreshing moisturizing BB cream makeup facial care factory wholesale
$0.42

Water-sensitive foundation liquid facial concealer makeup refreshing moisturizing BB cream makeup facial care factory wholesale

MOQ: 1+54,468 sold
Start Sourcing
Fanzhen Liquid Foundation, Evens Skin Tone, Conceals Blemishes, Repairs, Moisturizes, Lightens and Improves Skin, No-Makeup Skin, Bb Cream Wholesale
$0.84

Fanzhen Liquid Foundation, Evens Skin Tone, Conceals Blemishes, Repairs, Moisturizes, Lightens and Improves Skin, No-Makeup Skin, Bb Cream Wholesale

MOQ: 1+45,081 sold
Start Sourcing
MAZO Light and Transparent Liquid Foundation Concealer, Moisturizing Primer, Natural Finish, Long-lasting, Wholesale
$0.42

MAZO Light and Transparent Liquid Foundation Concealer, Moisturizing Primer, Natural Finish, Long-lasting, Wholesale

MOQ: 1+4,859 sold
Start Sourcing
Zhiduo Watery Liquid Foundation Waterproof Repair Concealer Makeup Refreshing Moisturizing BB Cream Makeup Manufacturer Wholesale
$0.42

Zhiduo Watery Liquid Foundation Waterproof Repair Concealer Makeup Refreshing Moisturizing BB Cream Makeup Manufacturer Wholesale

MOQ: 3+100,903 sold
Start Sourcing

Production-Ready Specifications

Recommended specifications based on market demand and supplier feasibility.

ParameterRecommendationRationale
Coverage & FinishLight to Medium, Buildable Coverage with a Natural Radiant FinishAddresses the demand for buildable coverage that can be customized from sheer to medium, while providing the 'radiant, dewy glow' customers love, but formulated to set down and avoid the 'greasy' look complained about by oily skin types.
Key IngredientsHyaluronic Acid, Niacinamide (Vitamin B3), and Pro-Vitamin B5Incorporates the hydrating ingredients (Hyaluronic Acid, B5) that customers love and competitors feature, plus Niacinamide (B3) to help even skin tone over time, directly competing with claims of skin improvement.
Formula AttributesFragrance-Free, Non-Comedogenic, and Dermatologist-TestedTargets the key positive insight for 'fragrance-free' formulas for sensitive skin and directly mitigates the negative risk of products causing breakouts or irritation.
Longevity8-Hour Wear with a Transfer-Resistant FilmDirectly counters major negative feedback regarding 'poor longevity' and the tendency for products to 'smudge or transfer easily', providing a clear performance benefit over competitors.
Shade Range30+ Shades with Balanced Undertones (Neutral, Cool, Warm)This is a primary strategic advantage. It directly solves the most significant negative insight across the category: 'limited and inaccurate shade ranges'. A comprehensive range will attract a wider, more diverse customer base.
Packaging33ml Airless Pump BottleSolves the widespread complaint about 'messy and impractical' dropper applicators. An airless pump is perceived as more hygienic, less wasteful, and more premium, enhancing the product's value proposition. This is a key feature to highlight when working with a cosmetic packaging supplier.

Risks, Trade-offs & Quality Control

Depth information for decision-making - not the primary driver.

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