Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
A value-positioned, lightweight serum foundation designed for daily wear. It offers buildable medium coverage for a natu...
A premium, 'second-skin' serum foundation that delivers a luminous 'glass skin' finish. This multi-purpose formula combi...
•A value-positioned, lightweight serum foundation designed for daily wear.
•It offers buildable medium coverage for a natural, skin-like matte finish.
•This long-wearing, waterproof formula is a makeup-skincare hybrid, perfect for the budget-conscious consumer seeking a high-performing product with elegant cosmetic packaging that looks more expensive than its price.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Product Type | Lightweight Serum Foundation | Aligns with the popular 'makeup-skincare hybrid' trend in the value segment. Addresses customer love for a lightweight, breathable texture that feels like nothing on the skin. |
| Finish | Natural, Skin-like Matte Finish | Directly meets the primary customer desire for a natural, non-cakey look, as highlighted in positive reviews. Competitors also focus on this finish. |
| Coverage | Buildable Medium Coverage | Provides enough coverage to conceal blemishes and pores, a key positive insight, while addressing the negative feedback that some formulas are 'too watery' with no coverage. |
| Shade Range | 8-10 Shades Optimized for Filipino Skin Tones | Directly addresses the most significant negative feedback about limited shades being too light for 'morena' skin, creating a key competitive advantage. |
| Volume | 30ml | Solves the most common customer complaint about the product size being surprisingly small, thereby improving perceived value for money. |
| Formula Attributes | Waterproof, Long-wearing, Easy-to-blend | Capitalizes on the most praised performance features. Reinforcing 'waterproof' claims counters the mixed reviews some competitors receive. |
| Sun Protection | SPF 30 PA++ | SPF is a standard and expected feature in this category. SPF 30 is a competitive level of protection for the value segment. |
| Packaging | Airless pump bottle in a quality carton | An airless pump feels premium, prevents contamination, and solves the 'defective pump' issue mentioned in negative reviews. Good `cosmetic box packaging` enhances the 'elegant' feel customers appreciate. |
| Scent | Mild, pleasant, non-irritating fragrance | A pleasant scent is a frequently mentioned positive attribute. Keeping it mild and hypoallergenic will minimize the risk of irritation reported by some users. |
Reduces COGS compared to an airless pump. Squeeze tubes are reliable and cost-effective, though less premium. This is a common strategy for `wholesale foundation makeup`.
Reduces unit cost and allows for a lower retail price point, though it fails to address the 'too small' complaint. Could be positioned as a 'mini' or 'trial' size.
Eliminates the cost of `cosmetic packaging boxes`, significantly reducing overall packaging expense for a price-focused strategy.
Avoids long lead times associated with custom molds. Stock components are readily available, speeding up the production timeline.
Leveraging a ready, tested, and stable formula from a manufacturer significantly cuts down on R&D and testing time.
Appeals to environmentally conscious consumers and provides a unique selling proposition in the crowded value market.
Creates a stronger brand connection with the target market and reinforces the commitment to creating shades for Filipino skin tones.
Creates opportunities for B2B sales (e.g., for makeup artists) or limited edition drops that generate excitement and brand loyalty.
Verified suppliers and product samples we recommend for this category.
Boquanya Flawless Gouache Cream Clear Repair Concealer Liquid Foundation Hydrating Moisturizing Bb Cream Isolation Cream Cosmetics
PHP $29.81
MOQ: 1 | Orders: 113,229
Cross-border 10-color neutral concealer logo-free foundation concealer cream anti-acne local foundation liquid
PHP $69.35
MOQ: 5 | Orders: 560
Soft Light Long-Lasting Makeup, Light and Translucent Concealer Liquid Foundation Bb Cream for Dry Skin, Long-Lasting Makeup Without Sticking Powder, Wholesale
PHP $27.82
MOQ: 3 | Orders: 3
Ajaj Long-Lasting Makeup Liquid Foundation for Oily Skin, Concealer for Dry Skin, Moisturizing and Long-Lasting, Not Easy to Remove Makeup, Powder Cream Base Makeup
PHP $58.13
MOQ: 1 | Orders: 6,213
Matte Long-Lasting Flawless Liquid Foundation, Long-Lasting, Non-Removable, Oil-Control Concealer, Non-Removable, Natural, Non-Stuck Powder, Moisturizing Foundation
PHP $48.69
MOQ: 3 | Orders: 3
Small batch 15ml cross-border trade liquid foundation, long-lasting waterproof, non-transferring for oily skin, smudge-proof concealer liquid foundation.
PHP $496.80
MOQ: 1 | Orders: 5
Quality risks, pricing levers, and key specifications to keep in mind.
Guangdong province is the dominant manufacturing region for skin-like foundation, with distinct clusters in Guangzhou and Shantou. Guangzhou serves as the primary hub, offering a complete supply chain and a wide range of capabilities, while Shantou specializes in highly cost-competitive production. Zhejiang's Jinhua (Yiwu) emerges as a key secondary hub, particularly for export-oriented brands.
Submit your design with target specs, and we'll connect you with vetted manufacturers.