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$0.77
1-3 units
5-10 days
Guangdong, Guangdong
Medium


Your pricing, materials, supplier type, and MOQ depend on this decision.
To win in the value segment, we will launch a high-performance 'Base Líquida' with a 'soft matte' finish that directly c...
MOQ: 200 - 500 units
Our premium product will be a 'skincare-infused' soft matte foundation that delivers a luxurious experience from packagi...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Finish & Texture | Lightweight, Soft Matte Liquid Foundation | Combines the most desired 'soft matte' finish for oil control with the 'lightweight' feel customers praise, directly addressing negative feedback about some formulas being too thick or sticky. |
| Coverage | High, Buildable Coverage | Meets the primary customer need for a product that effectively conceals imperfections like blemishes and melasma, while offering the versatility to be built up or sheered out for a natural look. |
| Performance | 12-Hour Wear, Oil-Controlling & Low-Transfer Formula | Capitalizes on positive reviews praising longevity and oil control. Adding a 'low-transfer' property directly counters a major negative point about the product rubbing off on clothes and masks. |
| Formula Integrity | Non-Oxidizing & Batch-Consistent Formula | Directly solves two critical negative insights: the foundation changing color (oxidizing) after application and long-time users noticing unwelcome changes in formula between purchases. This builds trust and reliability. |
| Shade Range | Expanded range of 18+ shades with clear Cool, Neutral, and Warm undertone labeling. | Addresses the most significant pain point across all segments: finding the correct shade. Clear undertone labeling and a wider selection will drastically reduce customer error and dissatisfaction. |
| Skincare Properties | Non-comedogenic and Dermatologically Tested | Mitigates the negative feedback about the formula causing breakouts or acne, making it a safer choice for consumers with sensitive or acne-prone skin. |
| Packaging | Glass bottle with a reliable, quality-tested pump dispenser. | Solves the widespread frustration with defective, malfunctioning pumps. A functional pump is a key driver of a positive user experience and perceived quality, even in the value segment. |
| Scent | Fragrance-Free | Eliminates the polarizing nature of the scent. While some liked it, others found it strong and unpleasant. Fragrance-free is the safest option to maximize appeal and minimize potential irritation. |
Depth information for decision-making - not the primary driver.
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