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$0.92
1-3 units
5-10 days
Guangdong, Guangdong
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a multitasking tinted sunscreen that directly solves the category's biggest fru...
MOQ: 1-3 units
Our premium tinted sunscreen will deliver a luxurious, all-in-one experience that justifies its price point. It will fea...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| SPF Protection | SPF 50+, Broad-Spectrum (UVA/UVB) | Meets the highest customer expectation for effective sun protection, which is a fundamental requirement and a key feature of competing products in this segment. |
| Texture & Finish | Lightweight, non-greasy, fast-absorbing cream with a satin-matte, 'dry-touch' finish. | Directly addresses the most praised positive insight (lightweight, non-greasy) and the desire to avoid a shiny or oily look, which is a significant selling point. |
| Shade Range | Initial launch of 6 inclusive shades with balanced neutral, cool, and warm undertones. | Directly counters the #1 negative insight of poor shade match ('orange', 'ashy'). This provides a major competitive advantage in the value tier where shade ranges are often limited. |
| Formula Integrity | Non-pilling and non-comedogenic formula, designed to layer smoothly with other skincare. | Solves the major pain points of pilling, breakouts, and cakey texture reported in negative reviews, enhancing daily usability. |
| Key Ingredients & Safety | Mineral-based (Zinc Oxide) or Hybrid filter system. Octocrylene-free, fragrance-free, and enriched with Hyaluronic Acid. | Appeals to health-conscious consumers avoiding specific chemicals, caters to sensitive skin, prevents eye-stinging, and includes desired hydrating ingredients mentioned in competitor features. |
| Coverage | Sheer, blendable coverage that evens skin tone for a natural look. Buildable to light coverage. | Aligns with the positive insight of a natural, foundation-alternative look, while the 'buildable' aspect addresses complaints of coverage being too sheer. |
Depth information for decision-making - not the primary driver.
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