These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A cult favorite in Australia, La Roche-Posay's Anthelios Tinted Fluid Facial Sunscreen SPF 50+ is celebrated for its lightweight, non-greasy texture that provides very high broad-spectrum protection. This product is particularly favored by those with sensitive skin. Its fluid formula contains a subtle tint that helps to even out skin tone and impart a natural, radiant glow without the heaviness of a traditional foundation. The inclusion of the brand's patented filtering system and soothing Thermal Spring Water underscores its multitasking credentials, offering both superior sun defense and gentle skincare. This makes it an iconic choice for daily wear, whether on its own or as a base for makeup.
Key Product: Anthelios Tinted Fluid Facial Sunscreen SPF 50+
MARKET LEADER
Ultra Violette has carved a niche in the Australian market with its "skinscreens," and the Daydream Screen SPF50 Tinted Veil is a prime example of their trend-setting approach. This product pushes the tinted sunscreen trend forward by offering an extensive range of 15 flexible shades, ensuring a match for a diverse array of skin tones. It's described as a lightweight tinted serum that delivers buildable, sheer-to-medium coverage with a dewy, radiant finish. Beyond its SPF 50 protection, it's formulated with skin-loving ingredients like hydrating saccharide isomerate and soothing rice bran wax, blurring the lines between makeup, skincare, and suncare.
Key Product: Daydream Screen SPF50 Tinted Veil
MARKET LEADER
Known for its accessible and effective sun care, Bondi Sands offers the SPF 50+ Fragrance Free Tinted Face Fluid as a key player in the tinted multitasking sunscreen category. This product stands out with its ultra-lightweight fluid texture that provides up to 72 hours of hydration, making it more than just a sunscreen. It offers broad-spectrum UVA and UVB protection while the universal tint provides sheer coverage for a natural look. Designed to be worn alone for daily protection or under makeup, its non-comedogenic and dermatologically tested formula is suitable for sensitive skin, highlighting its role as a versatile, everyday essential.
Key Product: SPF 50+ Fragrance Free Tinted Face Fluid
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the strong and increasing search interest suggests significant engagement and growing demand. The trend is well-positioned to continue its upward trajectory as more consumers seek efficient beauty solutions.
Search interest for tinted multitasking sunscreens has shown a consistent upward trend, indicating growing consumer adoption. The product's appeal lies in its convenience and natural finish, aligning with minimalist beauty preferences.
Google Trends (12 Months)
TikTok Posts
30 posts analyzed
5 posts analyzed
Go-To
Australian author, former beauty editor, and the founder of the skincare brand, Go-To.
Laura Mercier
Internationally acclaimed Australian actress and producer.
Ultra Violette
British television presenter with significant recognition and influence in Australia.