Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
To win the value segment, we will launch a multitasking tinted sunscreen that directly solves the category's biggest fru...
Our premium tinted sunscreen will deliver a luxurious, all-in-one experience that justifies its price point. It will fea...
•To win the value segment, we will launch a multitasking tinted sunscreen that directly solves the category's biggest frustrations.
•Our SPF 50+ formula will offer a lightweight, non-greasy, satin-matte finish that customers love, without pilling.
•Crucially, we will differentiate by offering an expanded shade range with neutral undertones to eliminate the common 'orange' or 'ashy' appearance.
•This octocrylene-free, sensitive-skin-friendly product will be the go-to daily essential for sun protection and natural coverage.
•Offering value packs, like a 'travel size sunscreen bulk' option, will further enhance our position.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| SPF Protection | SPF 50+, Broad-Spectrum (UVA/UVB) | Meets the highest customer expectation for effective sun protection, which is a fundamental requirement and a key feature of competing products in this segment. |
| Texture & Finish | Lightweight, non-greasy, fast-absorbing cream with a satin-matte, 'dry-touch' finish. | Directly addresses the most praised positive insight (lightweight, non-greasy) and the desire to avoid a shiny or oily look, which is a significant selling point. |
| Shade Range | Initial launch of 6 inclusive shades with balanced neutral, cool, and warm undertones. | Directly counters the #1 negative insight of poor shade match ('orange', 'ashy'). This provides a major competitive advantage in the value tier where shade ranges are often limited. |
| Formula Integrity | Non-pilling and non-comedogenic formula, designed to layer smoothly with other skincare. | Solves the major pain points of pilling, breakouts, and cakey texture reported in negative reviews, enhancing daily usability. |
| Key Ingredients & Safety | Mineral-based (Zinc Oxide) or Hybrid filter system. Octocrylene-free, fragrance-free, and enriched with Hyaluronic Acid. | Appeals to health-conscious consumers avoiding specific chemicals, caters to sensitive skin, prevents eye-stinging, and includes desired hydrating ingredients mentioned in competitor features. |
| Coverage | Sheer, blendable coverage that evens skin tone for a natural look. Buildable to light coverage. | Aligns with the positive insight of a natural, foundation-alternative look, while the 'buildable' aspect addresses complaints of coverage being too sheer. |
Reduces raw material cost compared to a pure mineral or complex hybrid formula while still addressing key health concerns.
Lowers packaging costs and is widely available from most sunscreen manufacturers, avoiding custom mold fees and reducing COGS.
Significantly reduces R&D and stability testing time, accelerating speed to market by leveraging a pre-approved chassis.
Eliminates long lead times associated with custom packaging production and shipping.
Appeals to customers wanting on-the-go options and encourages trial. Uses a relevant SEO keyword to attract wholesale and frequent-traveler interest.
Increases average order value and provides a complete sun protection solution, enhancing customer loyalty.
Verified suppliers and product samples we recommend for this category.
Bodybuilding Innovative Red Pomegranate Isolation Spray Sunscreen, Shake, Fast Application, Popular Cosmetics for Women, Live Stream Use
AUD $0.64
MOQ: 1 | Orders: 597,264
Qingliya Whitening Isolating Sunscreen Spf50+Pa+++ Sunscreen Lotion Anti-Uv Refreshing Moisturizing Non-Greasy
AUD $0.25
MOQ: 1 | Orders: 134
Skin Whitening and Freckle Removal Sunscreen Isolation and Anti-Uv Summer Sunscreen Spray Concealer Sunscreen Cream Wholesale
AUD $0.17
MOQ: 1 | Orders: 14,537
POUQUR Rose Sunscreen Multi-effect Repair Isolation BB Cream Concealer Moisturizing Cream Foreign Trade
AUD $0.34
MOQ: 1 | Orders: 630
Genuine Whitening Sunscreen SPF50 UV Protection Sunscreen Spray Concealer Body Sunscreen
AUD $0.43
MOQ: 2 | Orders: 5,600
Spot Yan Jiayi Isolation Sunscreen Refreshing Sunscreen High Power Sun Protection Spf50+ Wholesale Delivery
AUD $0.30
MOQ: 1 | Orders: 860
Quality risks, pricing levers, and key specifications to keep in mind.
Guangdong is the undisputed hub for sourcing tinted multitasking sunscreens, with a significant concentration of suppliers in Guangzhou and Foshan. Guangzhou serves as the industry's core, leveraging its status as a major cosmetics capital with a complete supply chain, while nearby Foshan provides competitive options for mass-market needs.
As a powerhouse in China's cosmetics industry, Guangzhou has the highest concentration of suppliers and a complete industrial ecosystem. The city's 'Baiyun Beauty Bay' industrial park supports the entire value chain from raw materials to R&D and finished products, enabling significant production scale and formulation innovation.
⚠️ The vast number of suppliers can make vetting for quality and specific capabilities a time-consuming process. Buyers should allocate resources for thorough due diligence.
This cluster offers a notable number of suppliers and demonstrates highly competitive pricing. Its proximity to Guangzhou allows it to tap into the larger region's comprehensive supply chain while maintaining a focus on cost-effective production.
⚠️ May offer less diversity in terms of cutting-edge formulations or premium packaging compared to the innovation-focused suppliers in Guangzhou.
Represents a smaller, secondary cluster within the dominant Guangdong province. These suppliers provide alternative options to the main hubs of Guangzhou and Foshan.
⚠️ Limited supplier choice compared to larger clusters, potentially leading to less competitive tension and fewer options for customization.
Submit your design with target specs, and we'll connect you with vetted manufacturers.