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Trend: growing

Tinted Multitasking Sunscreens

These are tinted sunscreens that offer broad-spectrum protection alongside light, evening coverage. The products act as a 2-in-1, functioning as both a high-SPF sunscreen and a lightweight foundation or BB cream.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

65/100

Trend Status

growing

Retail Price Range

AU$8 - AU$70

Trend signals, demand data, and market insights for this product

  • These are tinted sunscreens that offer broad-spectrum protection alongside light, evening coverage.
  • The products act as a 2-in-1, functioning as both a high-SPF sunscreen and a lightweight foundation or BB cream.
  • Formulations are becoming more sophisticated, with a wider range of flexible shades to match different skin tones and provide a natural, radiant finish.
Tinted Multitasking Sunscreens main image
1

Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
65

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

30

TikTok Posts

🎵 TikTokHighly TrendingLow Sentiment
Positive
20.0%
Neutral
68.0%
Negative
12.0%
📸 InstagramTrendingLow Sentiment
Positive
0.0%
Neutral
100.0%
Negative
0.0%

Celebrity Adoption

Zoë Foster Blake

Go-To

Australian author, former beauty editor, and the founder of the skincare brand, Go-To.

Margot Robbie

Laura Mercier

Internationally acclaimed Australian actress and producer.

Holly Willoughby

Ultra Violette

British television presenter with significant recognition and influence in Australia.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

La Roche-Posay Anthelios Tinted Fluid SPF 50+ 50ml
AmazonBESTSELLER
AU$28

La Roche-Posay Anthelios Tinted Fluid SPF 50+ 50ml

4.5
(350)
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Mineral Tinted Moisturiser SPF 50+ - Beige 50g - Vegan Luminous Tinted Moisturiser - Made in Australia
Amazon
NatioAustraliaAU$16

Mineral Tinted Moisturiser SPF 50+ - Beige 50g - Vegan Luminous Tinted Moisturiser - Made in Australia

4.1
(6)
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Natio Australia Tinted Moisturiser SPF 20 Beige 50ml - 3-in-1 Skincare-and-Tint Moisturiser - Lightweight, Hydrating, Sheer Coverage - Made in Australia
Amazon
NatioAU$15

Natio Australia Tinted Moisturiser SPF 20 Beige 50ml - 3-in-1 Skincare-and-Tint Moisturiser - Lightweight, Hydrating, Sheer Coverage - Made in Australia

4.7
(30)
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La Roche-Posay Anthelios XL Dry Touch Tinted Facial Sunscreen SPF50+ 50ml
AmazonBESTSELLER
AU$28

La Roche-Posay Anthelios XL Dry Touch Tinted Facial Sunscreen SPF50+ 50ml

4.3
(4,071)
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Mineral Tinted Moisturiser SPF 50+ - Ivory 50g - Vegan Luminous Tinted Moisturiser - Made in Australia
Amazon
NatioAU$16

Mineral Tinted Moisturiser SPF 50+ - Ivory 50g - Vegan Luminous Tinted Moisturiser - Made in Australia

4.4
(5)
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EAU THERMALE AVENE Sunsitive Tinted Sunscreen Fluid SPF 50+ for the Face. Ultra Lightweight, Sheer, Natural Finish, Fragrance-free & Non-Comedogenic for Sensitive Skin- 50ML
Amazon
EauThermaleAv%C3%A8neAU$23

EAU THERMALE AVENE Sunsitive Tinted Sunscreen Fluid SPF 50+ for the Face. Ultra Lightweight, Sheer, Natural Finish, Fragrance-free & Non-Comedogenic for Sensitive Skin- 50ML

4.1
(62)
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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

La Roche-Posay product

La Roche-Posay

MARKET LEADER

A cult favorite in Australia, La Roche-Posay's Anthelios Tinted Fluid Facial Sunscreen SPF 50+ is celebrated for its lightweight, non-greasy texture that provides very high broad-spectrum protection. This product is particularly favored by those with sensitive skin. Its fluid formula contains a subtle tint that helps to even out skin tone and impart a natural, radiant glow without the heaviness of a traditional foundation. The inclusion of the brand's patented filtering system and soothing Thermal Spring Water underscores its multitasking credentials, offering both superior sun defense and gentle skincare. This makes it an iconic choice for daily wear, whether on its own or as a base for makeup.

Key Product: Anthelios Tinted Fluid Facial Sunscreen SPF 50+

Ultra Violette product

Ultra Violette

MARKET LEADER

Ultra Violette has carved a niche in the Australian market with its "skinscreens," and the Daydream Screen SPF50 Tinted Veil is a prime example of their trend-setting approach. This product pushes the tinted sunscreen trend forward by offering an extensive range of 15 flexible shades, ensuring a match for a diverse array of skin tones. It's described as a lightweight tinted serum that delivers buildable, sheer-to-medium coverage with a dewy, radiant finish. Beyond its SPF 50 protection, it's formulated with skin-loving ingredients like hydrating saccharide isomerate and soothing rice bran wax, blurring the lines between makeup, skincare, and suncare.

Key Product: Daydream Screen SPF50 Tinted Veil

Bondi Sands product

Bondi Sands

MARKET LEADER

Known for its accessible and effective sun care, Bondi Sands offers the SPF 50+ Fragrance Free Tinted Face Fluid as a key player in the tinted multitasking sunscreen category. This product stands out with its ultra-lightweight fluid texture that provides up to 72 hours of hydration, making it more than just a sunscreen. It offers broad-spectrum UVA and UVB protection while the universal tint provides sheer coverage for a natural look. Designed to be worn alone for daily protection or under makeup, its non-comedogenic and dermatologically tested formula is suitable for sensitive skin, highlighting its role as a versatile, everyday essential.

Key Product: SPF 50+ Fragrance Free Tinted Face Fluid

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